Togo’s
A West Coast Original, Togo’s has grown into a network of over 240 restaurants since a young college student opened its first store in San Jose, CA 40 years ago. Today, Togo’s restaurants are serving over a million guests each month with some of the best sandwiches on the West Coast–reasonably priced, deli-style sandwiches made to order and stuffed with fresh, wholesome ingredients. The deli sandwich franchise company has also expanded its menu to include a selection of fresh salads, soups and specialty wraps.
A Togo’s franchise requires low investment and a small footprint, while it offers best-in-class operational field support and its restaurants generate one of the highest average unit volumes in the sandwich restaurant category. Franchisees also benefit from the strong brand loyalty Togo’s has developed with a stable and large customer base. In this on-the-go world, Togo’s highly portable products appeal to many, and the deli-style service offers guests that extra, personal touch of interacting directly with the sandwich-maker.
| |
Operating Units |
12/31/2007 |
12/31/2008 |
12/31/2009 |
|---|
| | Franchised |
237 |
239 | 239 |
| | % Change | -- |
0.8% |
0.0% |
| | Company-Owned |
6 |
3 |
|
| | % Change | -- |
-50.0% |
-33.3% |
| | Total |
243 |
242 |
241 |
| | % Change | -- |
-0.4% | -0.4% |
| | Franchised as % of Total |
97.5% |
98.8% |
99.2% |
Investment Required
The fee for a Togo’s franchise is $30,000, with a discount for veterans.
Togo’s provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| |
Item | Established Low Range | Established High Range |
| |
Initial Franchise Fee |
$21,000 |
$30,000 |
| |
Leasehold Improvements |
$100,000 |
$165,000 |
| |
Real Estate/Rental Deposit |
$2,500 |
$6,000 |
| |
Equipment, Fixtures and Furniture |
$57,113 |
$76,996 |
| |
Signage |
$6,300 |
$13,500 |
| |
Architectural Fee |
$5,000 |
$10,000 |
| |
POS System |
$10,000 |
$11,500 |
| |
Opening Inventory |
$8,000 |
$11,500 |
| |
Misc. Opening Costs |
$16,500 |
$29,000 |
| |
Uniforms |
$400 |
$800 |
| |
Insurance |
$4,500 |
$10,000 |
| |
Expenses While Training |
$1,500 |
$10,500 |
| |
Grand Opening Marketing Fee | $5,000 | $5,000 |
| |
Additional Funds (3 Months) | $20,000 |
$40,000 |
| |
Total Initial Investment |
$257,813 |
$419,796 |
Ongoing Expenses
Togo’s franchisees pay royalty fees equal to 5% of gross sales and a continuing advertising fee equal to 5% of gross sales.
What You Get–Training and Support
Togo’s provides a solid foundation for franchisees, with support that is unmatched in the industry. Togo’s executive management team has over 150 years of restaurant experience, and Togo’s CEO is constantly in the field interacting with loyal customers and franchisees. Togo’s provides five weeks of management training at an approved training restaurant, followed by on-site training in advance of store opening. Prior to restaurant opening, Togo’s also assists franchisees with site selection and comprehensive restaurant design specifications, and provides a list of approved general contractors, equipment vendors and architectural services.
Franchisees are assigned a Franchise Service Manager who acts as a liaison between the franchisee and Togo’s, as well as consults, coaches and assists franchisees and team members in all facets of their business. Togo’s provides a variety of marketing materials and support, including local restaurant marketing strategies and materials, and an email marketing club. Franchisees also benefit from Togo’s creative development of marketing materials for system-wide promotions, focus on public relations, product development and menu management.
Territory
Togo’s grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, on-going expenses, training and territory grants were taken from the company’s 2011 FDD. The 2011 write-ups will be incorporated into the 2011 Edition of Bond’s Top 100 Franchises publication.
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