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Robert Bond
Source Book Publications
2011. 362 pp.
$34.95
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The single most important task for a prospective investor is
to prepare a realistic cash flow statement that accurately reflects the economic
potential of that business. “How Much Can I Make?” is an invaluable
“insider’s guide” that details historical sales, expense and/or
profit data on actual franchise operations, as provided by the franchisors
themselves. Whether you plan to purchase a franchise or start your own business,
these actual performance statistics will ensure that you have a realistic starting
point in determining how much you can expect to make in a similar business.
97 Item 19s in their
entirety are included in this exhaustive study. Thinking about starting a fast-food
outlet or restaurant? Enclosed are 32 examples (including Baskin-Robbins, Denny's,
McDonald’s and IHOP) of how you might expect to perform. Interested
in investing in a lodging franchise? 8 examples are included (including Clarion
Hotels and Motel 6). How about a retail franchise — there are 5 examples
(including 7-Eleven and Snap-On Tools). How about service franchises
— 52 earnings claims statements are provided (including Anytime Fitness,
Great Clips, Meineke, and Fastsigns).
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It would be a colossal mistake
to arbitrarily assume that you will generate $80,000+ a year in profits from
your new business, simply because you have a good “feel” for the business
and are willing to work hard. Your chances of reaching your goal are greatly
enhanced by taking full advantage of the thousands of franchised operations
that are the underlying basis of the franchisor-provided analytical data. As
a result of reviewing these historical results, you will gain invaluable insights
regarding the true economics of running a franchise, or your own small business.
Because publication of a
financial performance representation/earnings claims statement is at the sole
discretion of franchisors, only 40-45% provide this critical information. “How
Much Can I Make?” includes roughly a third of the total universe of
earnings claims statements available. Any serious prospective investor would
be short-sighted to not take full advantage of this extraordinary resource.
About
the Author
Robert Bond is the leading authority on the exceedingly complex
franchise selection process. His previous publications on franchising include
Bond’s Franchise Guide (20 Editions), “How Much Can I Make?”
(11 Editions), Franchise Opportunities Handbook (prepared for the U.S.
Department of Commerce), Franchising: The Bottom Line, Bond’s
Top 100 Franchises (3 Editions), the Top 50 Franchise Series, Minority
Franchise Guide (5 Editions) and the International Herald Tribune International
Franchise Guide (2 Editions). Several other industry-related publications
are in process. Since receiving his MBA from Stanford University, Bond has over
30 years of diversified business experience and an extraordinary record of achievements.
He has spent much of the past 20 years focusing on the franchising industry.
As an author, lecturer and consultant, he is regarded as one of the industry’s
most knowledgeable and widely quoted spokesmen.
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