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Athlete's Foot, The
 

THE ATHLETE'S FOOT, with more than 600 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, real estate and product selection.

Franchisor Background

Year Established:

  1971

Franchising Since:

  1972

Operating Units:

Franchised Units:174 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:174 100%  
 

Geographic Distribution:

U.S.:174 100% In 34 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:174 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Georgia23
2. Illinois24
3. Louisiana16

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$85K
Total Investment:$25-560K
Average Total Investment:$293K
 

Fees:

Initial Franchise Fee:$39.9K
Average Franchise Fee:$40K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   2 Full-time, 6 Part-time

Space Needs (in square footage):

   1,200-2,800

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:135
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:At Additional Cost
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Headquarters in Atlanta
2. LocationOn-Going
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:3
Formal Education:3
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:19%
Asian-American:22%
Hispanic:1%
Native American:0%
Other:14%
Specific Minority:Financing Referrals, Lease Negotiations, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 10 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   30
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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