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Athlete's Foot, The
THE ATHLETE'S FOOT, with more than 600 stores in 45 countries, is the leading international franchisor of name-brand athletic footwear. As a franchisee, you will benefit from headquarters' support, including training, advertising, real estate and product selection.
Franchisor Background
Year Established:
1971
Franchising Since:
1972
Operating Units:
Franchised Units:
174
100%
Company-Owned Units:
0
0%
______
_____
Total Operating Units:
174
100%
Geographic Distribution:
U.S.:
174
100%
In 34 States
Canada:
0
0%
In 0 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
174
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Georgia
23
2. Illinois
24
3. Louisiana
16
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$250K
Cash Investment:
$85K
Total Investment:
$25-560K
Average Total Investment:
$293K
Fees:
Initial Franchise Fee:
$39.9K
Average Franchise Fee:
$40K
On-Going Royalty:
5%
Average Royalty:
5%
Advertising Fee:
2%
Average Number of Employees:
2 Full-time, 6 Part-time
Space Needs (in square footage):
1,200-2,800
Preferred Sites:
Free-standing Building, Storefront, Strip Center, Regional Mall
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
135
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos