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The first Culver's opened on July 18, 1984 in Sauk City, Wisconsin, and paved the way for a truly unique quick-service restaurant. Craig Culver, his wife, Lea, and his parents, George and Ruth, set a heightened standard for quality and freshness. The Culver family believes that the "owner/operator" concept is the cornerstone for success. In a sense, the idea was for one entrepreneurial family - the Culver's - to help spawn many more individual entrepreneurs, each of whom would have ownership in and operate his or her own independent restaurant. Thanks to the Culver's vision, there are over 330 Culver's restaurants in 17 states.
Franchisor Background
Year Established: 1984
Franchising Since: 1987
Operating Units: |
| Franchised Units: | 394 | | 98% | | |
| Company-Owned Units: | 8 | | 2% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 402 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 402 | | 100% | | In 15 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 402 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. Illinois | 70 | | 2. Minnesota | 45 | | 3. Wisconsin | 112 |
Registered in Following Registration States: Illinois, Indiana, Michigan, North Dakota, South Dakota, Wisconsin
Financial Requirements
Investment: |
| Minimum Net Worth: | $700K |
| Cash Investment: | $300K-500K |
| Total Investment: | $500K-2.9M |
| Average Total Investment: | $1700K |
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Fees: |
| Initial Franchise Fee: | $55K |
| Average Franchise Fee: | $55K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | 2% |
Average Number of Employees: 18 Full-time, 52 Part-time
Space Needs (in square footage): 3,700-5,300
Preferred Sites: Free-standing Building
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 98 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | No |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | Ad Slicks, Catalogs, Coupons/rebates, Direct Mailers, Promotional Items, Radio Ads, Site Signs, Television Ads, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Press Releases |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Not Applicable |
| Central Purchasing: | Not Applicable |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Not Applicable |
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Training: |
| 1. South Central, WI | 16 Weeks |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 3 |
| Specific Industry Experience: | 3 |
| Formal Education: | 3 |
| Psychological Profile: | 1 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | 4 |
| Asian-American: | 1 |
| Hispanic: | 2 |
| Native American: | N/A |
| Other: | 2 Middle East |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. IFA Minority Fran Program. |
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Terms of Contract
| Term of Initial Contract: | 15 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
Projected New Units Over Next 12 months: 40
| U.S.: | Yes, Midwest, TX, AZ |
| Canada: | No |
| Overseas: | No |
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