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Franchise Picks
Honey Dew Donuts
 

Honey Dew Donuts opened its first shop in 1973 in Mansfield, MA with the philosophy to serve only the best coffee and donuts. Almost 35-years later, we are still going strong and now have over 150 franchised shops throughout New England. Honey Dew is still being run with the same passion and commitment to quality, service and franchisee success that has been displayed since the founding of the company. We are seeking to continue our ongoing expansion within the New England area. MA, RI, CT, VT, NH & ME.

Franchisor Background

Year Established:

  1973

Franchising Since:

  1974

Operating Units:

Franchised Units:153 99.4%  
Company-Owned Units:1 0.6%  
 ______ _____  
Total Operating Units:154 100%  
 

Geographic Distribution:

U.S.:154 100% In 3 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:154 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Massachusetts116
2. New Hampshire7
3. Rhode Island30

Registered in Following Registration States:

   Rhode Island

Financial Requirements

Investment:

Minimum Net Worth:$400K
Cash Investment:$100K
Total Investment:$87.5-795K
Average Total Investment:$354K
 

Fees:

Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:7%
Average Royalty:7%
Advertising Fee:2%

Average Number of Employees:

   2 Full-time, 12 Part-time

Space Needs (in square footage):

   1,200

Preferred Sites:

   Free-standing Building, Storefront

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:18
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items
Additional Services:Grand Opening, In-house Marketing, Newsletter, Online Extranet
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Plainville, MA3 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:2
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 3 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, New England
Canada:No
Overseas:No
 
 
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