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Money Mailer is the franchise for the sales entrepreneur ready to run his/her own local marketing consulting company. Franchisees help businesses succeed with cutting edge marketing solutions including direct mail, online, mobile and interactive. This is a B2B, home-office based model with fast startup, high repeat business and multiple revenue streams. Franchisees do the consulting, Money Mailer does the rest. Once a campaign is finalized the order is sent to Money Mailer for printing, inserting, mailing and Internet placement. Money Mailer’s Accelerator financing and launch package reduces the initial investment to a low $7500 and provides $20,000 in first year production credits to put franchisees on the profitability fast track. Named “one of the Top 10 businesses for a recession” as coupon redemption continues at record pace and ranked #1 in Category by Entrepreneur Magazine 7 years in a row. This is a highly consultative, relationship-driven business that can be rapidly scaled.
Franchisor Background
Year Established: 1979
Franchising Since: 1980
Operating Units: |
| Franchised Units: | 270 | | 97.8% | | |
| Company-Owned Units: | 6 | | 2.2% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 276 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 270 | | 97.8% | | In 0 States |
| Canada: | 6 | | 2.2% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 276 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. California | 44 | | 2. Illinois | 25 | | 3. New Jersey | 21 |
Registered in Following Registration States: California, Florida, Illinois, Indiana, New York, Washington, Wisconsin
Financial Requirements
Investment: |
| Minimum Net Worth: | $75K |
| Cash Investment: | $27.5K (balance financed - no payments for 2 yrs) |
| Total Investment: | $100K |
| Average Total Investment: | $100K |
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Fees: |
| Initial Franchise Fee: | $37.5K ($7.5K down) |
| Average Franchise Fee: | $37K |
| On-Going Royalty: | $200 per 10,000 mailed households |
| Average Royalty: | 0% |
| Advertising Fee: | $3 per ad sold, matched 60% by MM |
Average Number of Employees: Owner/operator first year Full-time
Space Needs (in square footage): Standard home office
Preferred Sites: Home-based
Other Sites:
Encourage Conversions? No
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 425 |
| Site Selection Assistance? | Not Applicable |
| Lease Negotiation Assistance? | Not Applicable |
| Financial Assistance? | Yes, Indirect |
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Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | Yes |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | Extensive |
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On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Not Applicable |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Corporate Headquarters | 1 Week | | 2. Field Training in Territory | 11 Days |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 2 |
| General Business Experience: | 2 |
| Specific Industry Experience: | 4 |
| Formal Education: | 2 |
| Psychological Profile: | 5 |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | We are planning to join the IFA's Minority Franchising Program. |
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Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | No |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 37
| U.S.: | Yes, All United States |
| Canada: | No |
| Overseas: | No |
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