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Mountain Comfort Furnishings
 

Franchises for the establishment and operation of a specialty furniture store which sells distinctive mountain life-style furnishings and specialty d�cor items. Group buying and marketing benefits. Low yearly license fee.

Franchisor Background

Year Established:

  1984

Franchising Since:

  1991

Operating Units:

Franchised Units:5 83.3%  
Company-Owned Units:1 16.7%  
 ______ _____  
Total Operating Units:6 100%  
 

Geographic Distribution:

U.S.:6 100% In 0 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:6 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California1
2. Colorado3
3. Oregon1

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$150K
Cash Investment:$Varies
Total Investment:$190-410.8K
Average Total Investment:$300K
 

Fees:

Initial Franchise Fee:$22.5K
Average Franchise Fee:$22K
On-Going Royalty:$10K/Yr.
Average Royalty:-1%
Advertising Fee:0.5%/Mo.

Average Number of Employees:

   3 Full-time, 2 Part-time

Space Needs (in square footage):

   3,000-8,000

Preferred Sites:

   Free-standing Building, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:4
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:At Additional Cost
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Frisco or Vail, CO2+ Weeks
2. Franchise Location6+ Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:2
Formal Education:3
Psychological Profile:3
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   6
U.S.:Yes, Rocky Mtn. States and NE
Canada:No
Overseas:No
 
 
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