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Mr. Mike's West Coast Grill

Founded in 1960, MR. MIKE'S WEST COAST GRILL is a full-service casual dining restaurant experience. Our primary focus is beef. We provide "affordable indulgence" of premium spirits and quality grilled entrees in a refreshing restaurant environment that is relaxed and inviting. A full support franchise system. Proven results, a fresh approach - all uniquely West Coast.

Franchisor Background

Year Established:

1960

Franchising Since:

2003

Operating Units:
Franchised Units:	12	80%
Company-Owned Units:	3	20%
	______	_____
Total Operating Units:	15	100%

Geographic Distribution:
U.S.:	0	0%	In 0 States
Canada:	15	100%	In 2 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	15	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Alberta	1
2. British Columbia	7

Registered in Following Registration States:

Financial Requirements

Investment:
Minimum Net Worth:	$300K
Cash Investment:	$300-700K
Total Investment:	$1.2MM-2.4MM
Average Total Investment:	$1800K

Fees:
Initial Franchise Fee:	$50K
Average Franchise Fee:	$50K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	2%

Average Number of Employees:

10 Full-time, 30 Part-time

Space Needs (in square footage):

3,500-5,000

Preferred Sites:

Free-standing Building, Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	10
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Included in Fees
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Corporate Store	8-12 Weeks
2. On-Site	2 Weeks

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Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	5
General Business Experience:	5
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	2
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	No

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	No
Canada:	Yes, BC
Overseas:	No

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Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: