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Mr. Rooter Corp.                   

Established in 1970, Mr. Rooter is the largest all-franchised, full-service plumbing and drain cleaning company in the world with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among its "Franchise 500" and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is part of The Dwyer Group family of companies, which also includes Rainbow International, Aire Serv, Mr. Electric, Mr. Appliance, and Glass Doctor.

 

Franchisor Background

Year Established:  1968

Franchising Since:  1974

Operating Units:

Franchised Units:

262

100%
Company-Owned Units:00%
 
Total Operating Units:
262
100.0%
 
Geographic Distribution:
U.S.:22076.1%In 45 States
Canada:186.2%In 7 Canadian Provinces
International:5117.6%In 9 Foreign Countries
 
Total:
289
99.9.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. California32
2. Florida18
3. Texas19

Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

 

Financial Requirements

Investment:
Minimum Net Worth: $200K
Cash Investment:$35-75K
Total Investment:$51-142K
Average Total Investment:$97K
 
Fees:
Initial Franchise Fee:$23.5K/100KPop
Average Franchise Fee:$50K
On-Going Royalty:4-7%
Average Royalty:6%
Advertising Fee:2%
 
Average Number of Employees: Varies Full-time, 0 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Home-based

Other Sites:

Encourage Conversions? Yes

Earnings Claims Provided?: Yes


Listed in the SBA Registry?: No

 

Support and Training

 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 27
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?Yes, Direct
 
Marketing Support:
Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:Grand Opening, In-house Marketing, Newsletter, Online Extranet, Press Releases
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 
Training:
1. Waco, TX5 Days
 
 

 

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Franchisee Qualifications

 
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:3
Personal Interview(s):5
 
   
 

Minority Representation

 
 
Units Owned by Minorities:
African-American:1
Asian-American:3
Hispanic:9
Native American:2
Other:13
Specific MinorityDevelopment Allowances, Equipment Financing, Financing Referrals, Loan Assistance, Initial Inventory Financing, Managerial Training
 
   
 

Terms of Contract

 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
   
 

Expansion Plans

 
Expansion Plans
 
Projected New Units Over Next 12 months: 50

U.S.:

Yes, Uncovered Areas
Canada:Yes, All Canada
Overseas:Yes, Portugal
 
 
 
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Posted by user - remove author here!!! on Friday January 30, 2009 8:57 pm

Summary!!!

GLOBAL

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Posted by user - remove author here!!! on Friday January 30, 2009 8:57 pm

Summary!!!
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