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Russos New York Pizzeria                   

From homemade pasta and calzones to New York-style pizza and coal-fired pizza, New York Pizzeria will help you attract loyal customers day after day. From the freshest ingredients to the right equipment (including brick and coal-fired pizza ovens), it doesn't get more authentic than this. Our traditional Italian decor and neighborhood pizzeria simplicity creates a home-style ambiance that attracts an upscale customer base.

 

Franchisor Background

Year Established:  1978

Franchising Since:  1992

Operating Units:

Franchised Units:

22

81.5%
Company-Owned Units:518.5%
 
Total Operating Units:
27
100.0%
 
Geographic Distribution:
U.S.:27100%In 2 States
Canada:00%In 0 Canadian Provinces
International:00%In 0 Foreign Countries
 
Total:
27
100.0%
 
 
North America:
States/Provinces with the largest number of operating units:
DensityUnits
1. Tennessee1
2. Texas27

Registered in Following Registration States:

 

Financial Requirements

Investment:
Minimum Net Worth: $750K
Cash Investment:$85-200K
Total Investment:$295-950K
Average Total Investment:$500K
 
Fees:
Initial Franchise Fee:$35K
Average Franchise Fee:$35K
On-Going Royalty:7%
Average Royalty:7%
Advertising Fee:2%
 
Average Number of Employees: 10 Full-time, 6 Part-time

Space Needs (in square footage):

Preferred Sites: Free-standing Building, Storefront

Other Sites:

Encourage Conversions? No

Earnings Claims Provided?: Yes


Listed in the SBA Registry?: No

 

Support and Training

 
International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff: 4
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 
Marketing Support:
Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Brochures, Coupons/rebates, Direct Mailers, Emails, Radio Ads
Additional Services:Grand Opening, In-house Marketing, Marketing Research
Other Marketing Support:None Specified
 
On-Going Support:
Central Data Processing:At Additional Cost
Central Purchasing:Not Applicable
Field Operation Evaluation:At Additional Cost
Field Training:At Additional Cost
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 
Training:
1. Corporate Store, Houston, TX4 to 8 Weeks
 
 

 

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Franchisee Qualifications

 
 
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth:5
General Business Experience:2
Specific Industry Experience:2
Formal Education:3
Psychological Profile:4
Personal Interview(s):5
 
   
 

Minority Representation

 
 
Units Owned by Minorities:
African-American:N/A
Asian-American:N/A
Hispanic:3
Native American:N/A
Other:14
Specific MinorityLease Negotiations, Flexibility in Store, Loan Assistance, Initial Inventory, Managerial Training, Mentoring
 
   
 

Terms of Contract

 
Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes
   
 

Expansion Plans

 
Expansion Plans
 
Projected New Units Over Next 12 months: 15

U.S.:

Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
 
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GLOBAL

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Posted by user - remove author here!!! on Friday January 30, 2009 8:57 pm

Summary!!!
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