|
Spicy Pickle restaurants serve high quality meats and fine Italian artisan breads along with a wide choice of 10 different cheeses, 21 toppings and 15 proprietary spreads to create delicious panini and sub sandwiches with flavors from around the world. We also serve a pizzetti neopolitan style thin crust pizza and hand-tossed salads and soups. Spicy Pickle serves the fast growing "fast casual" market where customers demand more than "fast food," but without the price point of "casual dining." The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere.
Franchisor Background
Year Established: 1999
Franchising Since: 2003
Operating Units: |
| Franchised Units: | 30 | | 81.1% | | |
| Company-Owned Units: | 7 | | 18.9% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 37 | | 100% | | |
| |
Geographic Distribution: |
| U.S.: | 37 | | 100% | | In 0 States |
| Canada: | 0 | | 0% | | In 0 Canadian Provinces |
| International: | 0 | | 0% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 37 | | 100% | | |
| |
North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. California | 2 | | 2. Colorado | 14 | | 3. Nevada | 2 |
Registered in Following Registration States:
Financial Requirements
Investment: |
| Minimum Net Worth: | $500K |
| Cash Investment: | $100-150K |
| Total Investment: | $300-470K |
| Average Total Investment: | $385K |
| |
Fees: |
| Initial Franchise Fee: | $35K |
| Average Franchise Fee: | $35K |
| On-Going Royalty: | 5% |
| Average Royalty: | 5% |
| Advertising Fee: | 2% |
Average Number of Employees: 3 Full-time, 9 Part-time
Space Needs (in square footage): 1,800
Preferred Sites: Free-standing Building, Storefront, Strip Center
Other Sites: Pad Sites
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | No |
| Canadian Franchise Association: | No |
| Franchisee Association/Member: | No |
| Size of Corporate Staff: | 18 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
| |
Marketing Support: |
| Co-Op Advertising: | Yes |
| National Advertising: | No |
| Regional Advertising: | Yes |
| Local Advertising: | Yes |
| Marketing Materials: | Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
| Additional Services: | Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies |
| Other Marketing Support: | None Specified |
| |
On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Included in Fees |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Not Applicable |
| 800 Telephone Hotline: | Not Applicable |
| |
Training: |
| 1. Denver, CO | 4 Weeks |
|
|
Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
| |
| Financial Net Worth: | 3 |
| General Business Experience: | 3 |
| Specific Industry Experience: | 3 |
| Formal Education: | 3 |
| Psychological Profile: | 3 |
| Personal Interview(s): | 3 |
| |
| |
Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time. |
| |
| |
Terms of Contract
| Term of Initial Contract: | 10 Year(s) |
| Term of Renewal Period: | 10 Year(s) |
| Passive Ownership: | Allowed, But Discouraged |
| Area Development Agreements? | Yes, for 5 Year(s) |
| Sub-Franchising Contracts? | Yes |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 20
| U.S.: | Yes, S. CA, Ohio Valley, NW U.S., East Coast |
| Canada: | Yes |
| Overseas: | Yes |
|
