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Strings Italian Cafe
 

STRINGS ITALIAN CAFE is a full-service, casual restaurant, with a menu focusing on a variety of pasta entrees, pizza, salads, desserts and espresso. A central kitchen/commissary provides most of the product requirements.

Franchisor Background

Year Established:

  1987

Franchising Since:

  1989

Operating Units:

Franchised Units:17 85%  
Company-Owned Units:3 15%  
 ______ _____  
Total Operating Units:20 100%  
 

Geographic Distribution:

U.S.:18 90% In 3 States
Canada:2 10% In 1 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:20 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California0
2. Nevada0
3. Quebec0

Registered in Following Registration States:

   California, Florida, Oregon, Washington

Financial Requirements

Investment:

Minimum Net Worth:$400K
Cash Investment:$100K
Total Investment:$325K
Average Total Investment:$325K
 

Fees:

Initial Franchise Fee:$37.5K
Average Franchise Fee:$38K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   4-6 Full-time, 15 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:12
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Gold River, CA6 Weeks
2. On-Site3 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:5
Formal Education:3
Psychological Profile:3
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   4
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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