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Tropical Smoothie Caf�
 

Our vision at Tropical Smoothie Café is to be THE CHOICE for a higher quality, healthier way of life. Through our innovation and unparalleled hospitality we have created a niche category by combining exceptional smoothies and gourmet food under one roof. At Tropical Smoothie Café we provide our customer with real fruit smoothies, toasted wraps, bistro sandwiches, grilled flatbreads, and gourmet salads in a fun, tropical environment!

Franchisor Background

Year Established:

  1997

Franchising Since:

  1997

Operating Units:

Franchised Units:280 98.6%  
Company-Owned Units:4 1.4%  
 ______ _____  
Total Operating Units:284 100%  
 

Geographic Distribution:

U.S.:282 99.3% In 34 States
Canada:0 0% In 0 Canadian Provinces
International:2 0.7% In 1 Foreign Countries
 ______ _____  
Total:284 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida68
2. Virginia15

Registered in Following Registration States:

   California, Florida, Hawaii, Maryland, Michigan, New York, North Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$100-150K
Cash Investment:$75-100K
Total Investment:$254-385K
Average Total Investment:$320K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:1+2%

Average Number of Employees:

   2 Full-time, 10 Part-time

Space Needs (in square footage):

   1,400

Preferred Sites:

   Strip Center

Other Sites:

   Free-Standing with Drive Thru

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:23
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Corporate Office1 Week
2. Local Stores2 Weeks
3. Store Opening1 Week
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:5
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:5%
Asian-American:10%
Hispanic:2%
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:15 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   55
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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