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VOCELLI PIZZA provides delivery and carry-out service of pizza, subs, wings, breadsticks and drinks. Streamlined operations and a compact menu provide for low start-up costs and ease of operation. On-going support at every level is provided, including a marketing effort with a national focus.
Franchisor Background
Year Established: 1988
Franchising Since: 1993
Operating Units:
Franchised Units: 137 85.6%
Company-Owned Units: 23 14.4%
______ _____
Total Operating Units: 160 100%
Geographic Distribution:
U.S.: 160 100% In 5 States
Canada: 0 0% In 0 Canadian Provinces
International: 0 0% In 0 Foreign Countries
______ _____
Total: 160 100%
North America:
States/Provinces with the largest number of operating units:
Density Units
1. Pennsylvania 83 2. Virginia 11 3. West Virginia 6
Registered in Following Registration States:
Financial Requirements
Investment:
Minimum Net Worth: $75K
Cash Investment: $49-75K
Total Investment: $113-233K
Average Total Investment: $173K
Fees:
Initial Franchise Fee: $15K
Average Franchise Fee: $15K
On-Going Royalty: 4%
Average Royalty: 4%
Advertising Fee: 1%
Average Number of Employees: 8 Full-time, 12 Part-time
Space Needs (in square footage): 1,200
Preferred Sites: Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions? Yes
Earnings Claims Provided? Yes
Listed in the SBA Registry? No
Support and Training
International Franchise Association: No
Canadian Franchise Association: No
Franchisee Association/Member: No
Size of Corporate Staff: 38
Site Selection Assistance? Yes
Lease Negotiation Assistance? No
Financial Assistance? No
Marketing Support:
Co-Op Advertising: No
National Advertising: No
Regional Advertising: No
Local Advertising: No
Marketing Materials: None Specified
Additional Services: None Specified
Other Marketing Support: None Specified
On-Going Support:
Central Data Processing: Not Applicable
Central Purchasing: Included in Fees
Field Operation Evaluation: Included in Fees
Field Training: Included in Fees
Initial Store Opening: Included in Fees
Inventory Control: Included in Fees
Franchisee Newsletter: Included in Fees
Regional or National Meetings: Included in Fees
800 Telephone Hotline: Included in Fees
Training:
1. Corporate Office 4 Weeks 2. On-Site during Opening 1 Week
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important):
Financial Net Worth: 5
General Business Experience: 4
Specific Industry Experience: 4
Formal Education: 2
Psychological Profile: 2
Personal Interview(s): 4
Minority Representation
Units Owned by Minorities:
African-American: N/A
Asian-American: N/A
Hispanic: N/A
Native American: N/A
Other: N/A
Specific Minority: N/A
Terms of Contract
Term of Initial Contract: 10 Year(s)
Term of Renewal Period: 5 Year(s)
Passive Ownership: Not Allowed
Area Development Agreements? Yes, for 1 Year(s)
Sub-Franchising Contracts? No
Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 15
U.S.: Yes, OH, PA, WV, VA
Canada: No
Overseas: No
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