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Everyone's favorite neighbor is definitely APPLEBEE'S neighborhood grill and bar. This distinguished casual-dining restaurant has a comfortable individuality which reflects the neighborhood in which it is located, making the APPLEBEE'S concept appealing wherever it is built.
Franchisor Background
Year Established: 1980
Franchising Since: 1988
Operating Units: |
| Franchised Units: | 1,201 | | 75.8% | | |
| Company-Owned Units: | 383 | | 24.2% | | |
| | ______ | | _____ | | |
| Total Operating Units: | 1,584 | | 100% | | |
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Geographic Distribution: |
| U.S.: | 1,571 | | 99.2% | | In 47 States |
| Canada: | 5 | | 0.3% | | In 3 Canadian Provinces |
| International: | 8 | | 0.5% | | In 0 Foreign Countries |
| | ______ | | _____ | | |
| Total: | 1,584 | | 100% | | |
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North America: |
| States/Provinces with the largest number of operating units: |
| Density | Units | | | | |
| 1. California | 54 | | 2. Florida | 62 | | 3. Ohio | 48 |
Registered in Following Registration States: California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment: |
| Minimum Net Worth: | $ |
| Cash Investment: | $1MM-50% Liq. |
| Total Investment: | $1.74-3.17MM |
| Average Total Investment: | $2455K |
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Fees: |
| Initial Franchise Fee: | $35K/Unit |
| Average Franchise Fee: | $35K |
| On-Going Royalty: | 4% |
| Average Royalty: | 4% |
| Advertising Fee: | 3% |
Average Number of Employees: 75-100 Full-time, 0 Part-time
Space Needs (in square footage): N/A
Preferred Sites: Free-standing Building, Strip Center, Regional Mall
Other Sites:
Encourage Conversions? No
Earnings Claims Provided? No
Listed in the SBA Registry? No
Support and Training
| International Franchise Association: | Yes |
| Canadian Franchise Association: | Yes |
| Franchisee Association/Member: | Yes, Member |
| Size of Corporate Staff: | 300 |
| Site Selection Assistance? | Yes |
| Lease Negotiation Assistance? | Yes |
| Financial Assistance? | No |
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Marketing Support: |
| Co-Op Advertising: | No |
| National Advertising: | No |
| Regional Advertising: | No |
| Local Advertising: | No |
| Marketing Materials: | None Specified |
| Additional Services: | None Specified |
| Other Marketing Support: | None Specified |
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On-Going Support: |
| Central Data Processing: | Included in Fees |
| Central Purchasing: | Included in Fees |
| Field Operation Evaluation: | Included in Fees |
| Field Training: | Included in Fees |
| Initial Store Opening: | Included in Fees |
| Inventory Control: | Not Applicable |
| Franchisee Newsletter: | Included in Fees |
| Regional or National Meetings: | Included in Fees |
| 800 Telephone Hotline: | Included in Fees |
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Training: |
| 1. Certified Training Unit | 8-12 Weeks | | 2. Headquarters | 3 Days |
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Franchisee Qualifications
| Ranked from 1 (unimportant) to 5 (important): |
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| Financial Net Worth: | 5 |
| General Business Experience: | 5 |
| Specific Industry Experience: | 5 |
| Formal Education: | N/A |
| Psychological Profile: | N/A |
| Personal Interview(s): | 5 |
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Minority Representation
Units Owned by Minorities: |
| African-American: | N/A |
| Asian-American: | N/A |
| Hispanic: | N/A |
| Native American: | N/A |
| Other: | N/A |
| Specific Minority: | N/A |
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Terms of Contract
| Term of Initial Contract: | 20 Year(s) |
| Term of Renewal Period: | Year(s) |
| Passive Ownership: | Not Allowed |
| Area Development Agreements? | Yes, for 1 Year(s) |
| Sub-Franchising Contracts? | No |
| Franchisees Allowed to Expand Within Territory? | Yes |
Expansion Plans
Projected New Units Over Next 12 months: 125
| U.S.: | Yes, NY, LA, HI, AK |
| Canada: | Yes, All Canada |
| Overseas: | Yes, All Countries |
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