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Applebee's International
 

Everyone's favorite neighbor is definitely APPLEBEE'S neighborhood grill and bar. This distinguished casual-dining restaurant has a comfortable individuality which reflects the neighborhood in which it is located, making the APPLEBEE'S concept appealing wherever it is built.

Franchisor Background

Year Established:

  1980

Franchising Since:

  1993

IFA Member



CFA Member



Operating Units:

Franchised Units:906 77.6%  
Company-Owned Units:262 22.4%  
 ______ _____  
Total Operating Units:1,168 100%  
 

Geographic Distribution:

U.S.:1,155 98.9% In 47 States
Canada:5 0.4% In 3 Canadian Provinces
International:8 0.7% In 0 Foreign Countries
 ______ _____  
Total:1,168 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida62
2. California54
3. Ohio48

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$
Cash Investment:$1MM-50% Liq.
Total Investment:$1.7-3.1MM
Average Total Investment:$2400K
 

Fees:

Initial Franchise Fee:$35K/Unit
Average Franchise Fee:$35K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:3%

Average Number of Employees:

   75-100 Full-time, 0 Part-time

Space Needs (in square footage):

   5,000-5,400

Preferred Sites:

   Free-standing Building, Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:300
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Certified Training Unit8-12 Weeks
2. Headquarters3 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:5
Formal Education:N/A
Psychological Profile:N/A
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   125
U.S.:Yes, NY, LA, HI, AK
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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