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Berlitz International
 

Language instruction, publishing and translation services

Franchisor Background

Year Established:

  1878

Franchising Since:

  1996

IFA Member



Operating Units:

Franchised Units:100 22.2%  
Company-Owned Units:350 77.8%  
 ______ _____  
Total Operating Units:450 100%  
 

Geographic Distribution:

U.S.:111 24.7% In 0 States
Canada:11 2.4% In 0 Canadian Provinces
International:328 72.9% In 0 Foreign Countries
 ______ _____  
Total:450 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California18
2. Florida18
3. New York18

Registered in Following Registration States:

   California, Florida, Illinois, Maryland, Michigan, New York, Oregon, Virginia, Washington

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$150-300K
Total Investment:$150-300K
Average Total Investment:$225K
 

Fees:

Initial Franchise Fee:$30-50K
Average Franchise Fee:$40K
On-Going Royalty:10%
Average Royalty:10%
Advertising Fee:2%

Average Number of Employees:

   1 Full-time, 1 Part-time

Space Needs (in square footage):

   1,500-3,000

Preferred Sites:

  

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:7000
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Home Office2 Weeks
2. Division Training2 Weeks
3. On-Site2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:5
Specific Industry Experience:2
Formal Education:3
Psychological Profile:4
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?No

Expansion Plans

Projected New Units Over Next 12 months:

   50
U.S.:Yes, Southeast, West
Canada:Yes, NB
Overseas:Yes, Africa, Central Asia, Asia
 
 
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