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Bruster's Old-Fashioned Ice Cream & Yogurt
 

BRUSTER'S ICE CREAM features fresh, delicious homemade ice cream which is made fresh daily on-site at each of our stores. Quality products and exceptional customer service are our main goals. Our products feature only the best ingredients - whole nuts, cherries and the best caramels and fudges. Homemade waffle cones are a great complement to our homemade ice cream.

Franchisor Background

Year Established:

  1989

Franchising Since:

  1993

Operating Units:

Franchised Units:241 98.8%  
Company-Owned Units:3 1.2%  
 ______ _____  
Total Operating Units:244 100%  
 

Geographic Distribution:

U.S.:242 100% In 12 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:242 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Pennsylvania21
2. Georgia15
3. Ohio2

Registered in Following Registration States:

   Indiana, New York, Virginia

Financial Requirements

Investment:

Minimum Net Worth:$None
Cash Investment:$150K
Total Investment:$$175-1,300K
Average Total Investment:$738K
 

Fees:

Initial Franchise Fee:$30K
Average Franchise Fee:$30K
On-Going Royalty:5%
Average Royalty:5%
Advertising Fee:Up to 3%

Average Number of Employees:

   2-3 Full-time, 25 Part-time

Space Needs (in square footage):

   988

Preferred Sites:

   Free-standing Building

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:10
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Western PA or Atlanta, GA4 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:2
Specific Industry Experience:1
Formal Education:1
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10/10/10 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   30
U.S.:Yes, Eastern United States
Canada:No
Overseas:No
 
 
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