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Compagnia del Mobile
 

Internationally famous home design/furnishing company establishing its presence in the United States with brand kitchen cabinet furniture, wardrobes, children's furniture and other design products. Stores operate in Europe, Asia, Middle East and America.

Franchisor Background

Year Established:

  1939

Franchising Since:

  1998

Operating Units:

Franchised Units:60 96.8%  
Company-Owned Units:2 3.2%  
 ______ _____  
Total Operating Units:62 100%  
 

Geographic Distribution:

U.S.:3 4.8% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:59 95.2% In 0 Foreign Countries
 ______ _____  
Total:62 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Florida2
2. Virginia1

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$80K
Cash Investment:$10-40K
Total Investment:$60-250K
Average Total Investment:$155K
 

Fees:

Initial Franchise Fee:$5K
Average Franchise Fee:$5K
On-Going Royalty:2%
Average Royalty:2%
Advertising Fee:5%

Average Number of Employees:

   2 Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

  

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:300
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:At Additional Cost
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. Franchisee Location2 Weeks
2. Italy1 Week
3. Miami, Fl3 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:N/A
General Business Experience:N/A
Specific Industry Experience:N/A
Formal Education:N/A
Psychological Profile:N/A
Personal Interview(s):N/A

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:20
Native American:N/A
Other:For. Natls - 40%
Specific Minority:Waiving initial franchise fee ($5,000) for 2004.

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

  
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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