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Dairy Queen

A subsidiary of Berkshire Hathaway, Inc., DAIRY QUEEN offers several franchise concepts and development programs from single unit to multi-unit agreements. Our concepts are designed for various location types -- from free-standing restaurants to regional shopping malls. With over sixty years and 6000 units we offer great experience and brand recognition.

Franchisor Background

Year Established:

1940

Franchising Since:

1944

Operating Units:
Franchised Units:	5,900	98.8%
Company-Owned Units:	70	1.2%
	______	_____
Total Operating Units:	5,970	100%

Geographic Distribution:
U.S.:	5,041	84.4%	In 49 States
Canada:	635	10.6%	In 12 Canadian Provinces
International:	294	4.9%	In 0 Foreign Countries
	______	_____
Total:	5,970	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Texas	629
2. Illinois	287
3. Ohio	282

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$750K
Cash Investment:	$345K-1.6MM
Total Investment:	$345K-1.6MM
Average Total Investment:	$973K

Fees:
Initial Franchise Fee:	$20-35K
Average Franchise Fee:	$28K
On-Going Royalty:	4-6%
Average Royalty:	5%
Advertising Fee:	3-6%

Average Number of Employees:

Varies Full-time, 0 Part-time

Space Needs (in square footage):

40,000

Preferred Sites:

Free-standing Building, Regional Mall

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	470
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Existing Restaurants	4 Weeks
2. Headquarters	1-2 Weeks
3. On-Site	1-2 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	5
General Business Experience:	4
Specific Industry Experience:	5
Formal Education:	3
Psychological Profile:	N/A
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	20 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	Yes
Franchisees Allowed to Expand Within Territory?	No

Expansion Plans

Projected New Units Over Next 12 months:

100

U.S.:	Yes, All United States
Canada:	Yes, BC, AB, ON
Overseas:	Yes, Mexico

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: