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Decor&You
 

Decor&You® offers exciting opportunities in the growing $200 billion dollar home furnishings industry. We are primarily looking for managing partners to develop decorating firms staffed by teams of certified professional decorators who provide interior decorating services to clients. Our decorators have the advantage of our proven DecorPlan System, quality vendor manufacturer partnerships, and C.I.D.I. certified Professional Education Programs. In addition, our state of the art computerized sampling and presentation system, window treatment design tools, and more save decorators' time.

Franchisor Background

Year Established:

  1998

Franchising Since:

  1998

IFA Member



Operating Units:

Franchised Units:70 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:70 100%  
 

Geographic Distribution:

U.S.:70 100% In 29 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:70 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Colorado12
2. New Jersey8
3. Virginia2

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$100K
Cash Investment:$30K
Total Investment:$55-63K
Average Total Investment:$59K
 

Fees:

Initial Franchise Fee:$25K
Average Franchise Fee:$25K
On-Going Royalty:10%
Average Royalty:10%
Advertising Fee:3%

Average Number of Employees:

   2 Full-time, 0 Part-time

Space Needs (in square footage):

   0

Preferred Sites:

  

Other Sites:

  

Encourage Conversions?

   Not Applicable

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:8
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Promotional Items, Radio Ads
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Online Extranet, Press Releases
Other Marketing Support:Email templates and newsletters, CRM tools, event kits, online style guide.
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Southbury CT DPEC Center3 Days (Grad Semester II) and Advanced Training Co
2. Southbury CT DPEC Center5 Days
3. Home-based/Home office6 Weeks +
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:2
Formal Education:2
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:1
Asian-American:2
Hispanic:2
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?Yes, for 8 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   50
U.S.:Yes, All
Canada:No
Overseas:No
 
 
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