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Denny's
For almost 60 years, Denny's has been the trusted leader in family dining. Today, Denny's is a true icon, with brand awareness of almost 100%. Having grown to include almost 1,700 restaurants and system-wide sales of over $2.4 billion, Denny's is one of the largest and most recognized full-service family restaurant chains in the United States. We rank in the top 100 Chains in Food Service Sales in Nation's Restaurant News, Bond's Top 100 Franchises and are ranked #1 in category by Entrepreneur Magazine's Franchise 500®. If you are an experienced restaurateur or businessman, we invite you to contact us and learn more about growth opportunities within our great brand.
Franchisor Background
Year Established:
1953
Franchising Since:
1963
IFA Member
Operating Units:
Franchised Units:
1,526
90.3%
Company-Owned Units:
164
9.7%
______
_____
Total Operating Units:
1,690
100%
Geographic Distribution:
U.S.:
1,592
94.2%
In 50 States
Canada:
63
3.7%
In 5 Canadian Provinces
International:
35
2.1%
In 9 Foreign Countries
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_____
Total:
1,690
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. California
350
2. Texas
168
3. Florida
135
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta
Financial Requirements
Investment:
Minimum Net Worth:
$1M
Cash Investment:
$350-$400K
Total Investment:
$1.178-2.396MM
Average Total Investment:
$1787K
Fees:
Initial Franchise Fee:
$40K
Average Franchise Fee:
$40K
On-Going Royalty:
4%
Average Royalty:
4%
Advertising Fee:
4%
Average Number of Employees:
50 Full-time, 25 Part-time
Space Needs (in square footage):
4,200
Preferred Sites:
Free-standing Building, Storefront, Regional Mall
Other Sites:
Hotels, Conversions, Endcap
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
Yes
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
250
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
No
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
Yes
Local Advertising:
Yes
Marketing Materials:
Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:
Grand Opening, In-house Marketing, Marketing Research, Newsletter, Press Releases
