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Diet Center
 

DIET CENTER offers innovative weight management programs.

Franchisor Background

Year Established:

  1972

Franchising Since:

  1972

Operating Units:

Franchised Units:325 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:325 100%  
 

Geographic Distribution:

U.S.:313 96.3% In 44 States
Canada:11 3.4% In 4 Canadian Provinces
International:1 0.3% In 0 Foreign Countries
 ______ _____  
Total:325 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. New York28
2. North Carolina19
3. California18

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$50-75K
Cash Investment:$16.4-34.9K
Total Investment:$16.4-34.9K
Average Total Investment:$26K
 

Fees:

Initial Franchise Fee:$15K
Average Franchise Fee:$15K
On-Going Royalty:8%/$100/Wk.
Average Royalty:8%
Advertising Fee:8%/$500/Mo.

Average Number of Employees:

   2 Full-time, 1 Part-time

Space Needs (in square footage):

   700-1,200

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   No

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:40
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Akron, OH3 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   8-10
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:No
 
 
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