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El Pollo Loco
 

EL POLLO LOCO is the nation's leading quick-service restaurant chain specializing in flame-grilled chicken. Offering a fresh, healthful alternative to traditional fast food, EL POLLO LOCO serves its famous citrus-marinated, flame-grilled chicken with warm tortillas, fresh salsas and a variety of accompaniments. Fresh Mexican entrees (signature grilled burritos, Pollo Bowls, Pollo Salads, quesadillas, etc.) are also served. All feature the delicious citrus-marinated, flame-grilled chicken that put EL POLLO LOCO on the map. In January of 2010, El Pollo Loco expanded its flame-grilled offerings with the addition of flame-grilled, Carne Asada-style Sirloin steak.

Franchisor Background

Year Established:

  1980

Franchising Since:

  1984

IFA Member



Operating Units:

Franchised Units:236 58%  
Company-Owned Units:171 42%  
 ______ _____  
Total Operating Units:407 100%  
 

Geographic Distribution:

U.S.:306 100% In 0 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:306 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California348
2. Arizona21
3. Nevada19

Registered in Following Registration States:

  

Financial Requirements

Investment:

Minimum Net Worth:$1.5MM
Cash Investment:$250K
Total Investment:$502K-1.048MM
Average Total Investment:$775K
 

Fees:

Initial Franchise Fee:$40K
Average Franchise Fee:$40K
On-Going Royalty:4%
Average Royalty:4%
Advertising Fee:5%

Average Number of Employees:

   8 Full-time, 17 Part-time

Space Needs (in square footage):

   2,400

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:142
Site Selection Assistance?Yes
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Southern CA.7 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:5
Formal Education:3
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:1%
Asian-American:1%
Hispanic:17%
Native American:20%
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   5
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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