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ERA Franchise Systems
ERA Real Estate is an innovative franchising leader in the residential real estate industry with 40 years of experience in developing consumer-oriented products and services. The ERA® network includes approximately 30,000 brokers and sales associates and approximately 2,500 offices throughout the United States and 34 countries and territories. Founded in 1971 as Electronic Realty Associates, the company was the first to leverage the emerging technology of the FAX machine to build the business and the brand. Today, that spirit of innovation continues and is reflected in ERA Real Estate’s custom approaches to affiliate relationships and relevant programs and tools that serve to distinguish ERA brokers and sales associates in the marketplace.
Franchisor Background
Year Established:
1971
Franchising Since:
1972
IFA Member
Operating Units:
Franchised Units:
2,800
99%
Company-Owned Units:
28
1%
______
_____
Total Operating Units:
2,828
100%
Geographic Distribution:
U.S.:
925
33.5%
In 50 States
Canada:
0
0%
In 0 Canadian Provinces
International:
1,837
66.5%
In 50 Foreign Countries
______
_____
Total:
2,762
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
100
2. California
95
3. New York
64
Registered in Following Registration States:
California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$75K
Cash Investment:
$Varies
Total Investment:
$47-210K
Average Total Investment:
$129K
Fees:
Initial Franchise Fee:
$25K
Average Franchise Fee:
$16K
On-Going Royalty:
NR
Average Royalty:
1%
Advertising Fee:
2%
Average Number of Employees:
Varies Full-time, 0 Part-time
Space Needs (in square footage):
1,000
Preferred Sites:
Free-standing Building, Storefront, Strip Center
Other Sites:
Encourage Conversions?
Yes
Earnings Claims Provided?
No
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
No
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
52
Site Selection Assistance?
No
Lease Negotiation Assistance?
No
Financial Assistance?
No
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
