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MaggieMoos

Unique and exciting retail shop, featuring homemade, super-premium ice cream, non-fat ice cream, custom-made cones, sorbet, smoothies, plus a line of specialty merchandise. We make our ice cream fresh in the store and serve it in fresh- baked waffle cones. Featuring over 40 mix-ins and folded in on a frozen granite mixing table to create 1,000s of great combos. Association with a marketable spokes character - MAGGIE MOO - in a fun, contemporary store design.

Franchisor Background

Year Established:

1989

Franchising Since:

1996

IFA Member

Operating Units:
Franchised Units:	159	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	159	100%

Geographic Distribution:
U.S.:	155	97.5%	In 35 States
Canada:	0	0%	In 0 Canadian Provinces
International:	4	2.5%	In 1 Foreign Countries
	______	_____
Total:	159	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Virginia	16
2. Maryland	13
3. New Jersey	13

Registered in Following Registration States:

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$25-250K
Total Investment:	$225-375K
Average Total Investment:	$300K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees:

3 Full-time, 8 Part-time

Space Needs (in square footage):

900-1,400

Preferred Sites:

Strip Center

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	150
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees

Training:
1. Atlanta, GA	10 Days
2. Grand Opening On-Site	6 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	5
Specific Industry Experience:	3
Formal Education:	2
Psychological Profile:	3
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	8
Asian-American:	14
Hispanic:	8
Native American:	N/A
Other:	38
Specific Minority:	Financing Referrals, Lease Negotiations, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:	10/5/5 Year(s)
Term of Renewal Period:	Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 1 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	No
Overseas:	Yes

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Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: