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Maid Brigade
 

Developing, owning and running a business shouldn't be a job. It should be a passion. At Maid Brigade, we pride ourselves on making sure it's so. Providing professional home cleaning with a focus on "Customers for Life," Maid Brigade franchisees are part of a company that is acutely focused on success and growth.

Franchisor Background

Year Established:

  1979

Franchising Since:

  1984

IFA Member



Operating Units:

Franchised Units:420 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:420 100%  
 

Geographic Distribution:

U.S.:345 82.1% In 36 States
Canada:75 17.9% In 7 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:420 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California46
2. Virginia39
3. Texas21

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia, Alberta

Financial Requirements

Investment:

Minimum Net Worth:$75K
Cash Investment:$41K
Total Investment:$85-124K
Average Total Investment:$104K
 

Fees:

Initial Franchise Fee:$Starts at $19.5K
Average Franchise Fee:$29K
On-Going Royalty:3.5-6.9%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   15 Full-time, 0 Part-time

Space Needs (in square footage):

   600

Preferred Sites:

   Storefront

Other Sites:

   Office/Warehouse

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:13
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:Yes
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Trade Show Exhibits
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Atlanta, GA; at another MB location5 Days; 5 Days
2. On-Site Week of Opening5 Days
3. Follow-Up Visit3 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:3
Specific Industry Experience:1
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:11
Asian-American:14
Hispanic:39
Native American:0
Other:0
Specific Minority:Development Allowances, Financing Referrals, Lease Negotiations, Loan Assistance, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   20
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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