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Marble Slab Creamery

Retail ice cream stores, featuring super-premium homemade ice cream, cones baked fresh daily, frozen yogurt, frozen pies and cakes, homemade cookies and brownies and specialty coffees. Ice cream is custom-designed for customer on frozen marble slab and made daily in the store.

Franchisor Background

Year Established:

1983

Franchising Since:

1984

IFA Member

Operating Units:
Franchised Units:	250	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	250	100%

Geographic Distribution:
U.S.:	216	75.5%	In 30 States
Canada:	51	17.8%	In 4 Canadian Provinces
International:	19	6.6%	In 5 Foreign Countries
	______	_____
Total:	286	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Texas	150
2. California	60
3. Florida	40

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$100K
Total Investment:	$250-403K
Average Total Investment:	$327K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	6%
Average Royalty:	6%
Advertising Fee:	2%

Average Number of Employees:

2 Full-time, 8 Part-time

Space Needs (in square footage):

500-1,800

Preferred Sites:

Strip Center, Regional Mall

Other Sites:

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	135
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	No

Marketing Support:
Co-Op Advertising:	No
National Advertising:	Yes
Regional Advertising:	Yes
Local Advertising:	Yes
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Not Applicable
Franchisee Newsletter:	Not Applicable
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Not Applicable

Training:
1. Franchisor Location	10 Days
2. Franchisee Site	6 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	5
General Business Experience:	3
Specific Industry Experience:	1
Formal Education:	3
Psychological Profile:	3
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	8
Asian-American:	25
Hispanic:	5
Native American:	0
Other:	62
Specific Minority:	Financing Referrals, Lease Negotiations, Managerial Training, Mentoring

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	10 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	Yes, for 0 Year(s)
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

120

U.S.:	Yes, All United States
Canada:	Yes, All Canada
Overseas:	Yes, All Countries

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Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: