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Maui Tacos
 

Fast-casual "Maui-Mex" restaurant featuring Mexican Foods created by internationally recognized chef Mark Ellmao, using pineapple and lime juice marinade with island spices. Char-grilled chicken, steak, and lean beef burritos topped with unique salsas is our mainstay. This food experience is like a vacation in Maui.

Franchisor Background

Year Established:

  1993

Franchising Since:

  1998

IFA Member



Operating Units:

Franchised Units:4 33.3%  
Company-Owned Units:8 66.7%  
 ______ _____  
Total Operating Units:12 100%  
 

Geographic Distribution:

U.S.:12 100% In 2 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:12 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Hawaii8
2. Georgia3

Registered in Following Registration States:

   California, Florida, Hawaii, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$300K
Cash Investment:$60-125K
Total Investment:$180-375K
Average Total Investment:$278K
 

Fees:

Initial Franchise Fee:$20K
Average Franchise Fee:$20K
On-Going Royalty:6%
Average Royalty:6%
Advertising Fee:4%

Average Number of Employees:

   4 Full-time, 10 Part-time

Space Needs (in square footage):

   2,000

Preferred Sites:

   Free-standing Building, Storefront, Strip Center, Regional Mall

Other Sites:

   Open Air

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:6
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Included in Fees
 

Training:

1. Atlanta, GA160 Hours
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:4
Specific Industry Experience:3
Formal Education:3
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:20 Year(s)
Term of Renewal Period:20 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 1 Year(s)
Sub-Franchising Contracts?Yes
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   20
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:Yes, All Countries
 
 
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