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Melting Pot Restaurants, The
The largest fondue-based restaurant system in the world. Franchise provides numerous areas of expertise and assistance to new and established owners. Large percentage of existing owners become multi-unit operators. A unique dining format that is often referred to as a "fun and gotta be experienced" event. Go to write-up for more information.
Franchisor Background
Year Established:
1975
Franchising Since:
1984
IFA Member
CFA Member
Operating Units:
Franchised Units:
141
96.6%
Company-Owned Units:
5
3.4%
______
_____
Total Operating Units:
146
100%
Geographic Distribution:
U.S.:
143
98.6%
In 34 States
Canada:
2
1.4%
In 1 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
145
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
22
2. California
12
3. Texas
7
Registered in Following Registration States:
California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Washington, Wisconsin
Financial Requirements
Investment:
Minimum Net Worth:
$700K
Cash Investment:
$325-400K
Total Investment:
$886.7K-1.6MM
Average Total Investment:
$1211K
Fees:
Initial Franchise Fee:
$35K
Average Franchise Fee:
$35K
On-Going Royalty:
4.5%
Average Royalty:
4%
Advertising Fee:
1%
Average Number of Employees:
55 Full-time, 0 Part-time
Space Needs (in square footage):
4,000-6,000
Preferred Sites:
Free-standing Building, Strip Center
Other Sites:
Lifestyle Center, Mall Locations, Basements Sites
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
No
Size of Corporate Staff:
55
Site Selection Assistance?
Yes
Lease Negotiation Assistance?
Yes
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
Yes
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
Yes
Marketing Materials:
Ad Slicks, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads
Additional Services:
None Specified
Other Marketing Support:
Public Relations, Social Media, Creative Support, Local Marketing Specialist
With the Franchise Fee, numerous additional services are provided including: site selection, space evaluation, design/layout, tele-support, project management, floor plans and assistance with construction supervisors.
Terms of Contract
Term of Initial Contract:
10 Year(s)
Term of Renewal Period:
10 Year(s)
Passive Ownership:
Not Allowed
Area Development Agreements?
Yes, for 0 Year(s)
Sub-Franchising Contracts?
No
Franchisees Allowed to Expand Within Territory?
Yes
Expansion Plans
Projected New Units Over Next 12 months:
8
U.S.:
Yes, All US Except MT,WY, WV
Canada:
Yes
Overseas:
Yes, Asia, Mexico, Middle East, Europe, India, Brazil,
