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Merle Norman Cosmetics
 

MERLE NORMAN COSMETICS is a specialty retail store, selling scientifically developed, state-of-the-art cosmetic products, using the 'free make over' and 'try before you buy' complete customer satisfaction methods of selling.

Franchisor Background

Year Established:

  1931

Franchising Since:

  1989

IFA Member



Operating Units:

Franchised Units:1,932 99.7%  
Company-Owned Units:5 0.3%  
 ______ _____  
Total Operating Units:1,937 100%  
 

Geographic Distribution:

U.S.:1,830 94.3% In 50 States
Canada:90 4.6% In 1 Canadian Provinces
International:20 1% In 0 Foreign Countries
 ______ _____  
Total:1,940 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Texas260
2. Georgia113
3. Alabama99

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$
Cash Investment:$
Total Investment:$32-163K
Average Total Investment:$98K
 

Fees:

Initial Franchise Fee:$0
Average Franchise Fee:$0K
On-Going Royalty:0%
Average Royalty:0%
Advertising Fee:0%

Average Number of Employees:

   2 Full-time, 2-5 Part-time

Space Needs (in square footage):

   450-800

Preferred Sites:

   Strip Center, Regional Mall

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:630
Site Selection Assistance?Yes
Lease Negotiation Assistance?Yes
Financial Assistance?Yes, Indirect
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

1. Los Angeles, CA2 Weeks
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:3
General Business Experience:4
Specific Industry Experience:3
Formal Education:3
Psychological Profile:4
Personal Interview(s):4

Minority Representation

Units Owned by Minorities:

African-American:0
Asian-American:0
Hispanic:0
Native American:0
Other:0
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:Unlimited Year(s)
Term of Renewal Period: Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   120
U.S.:Yes, All United States
Canada:Yes, All Canada, except Quebec
Overseas:No
 
 
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