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Mr. Rooter
 

Established in 1970, Mr. Rooter is an all-franchised, full-service plumbing and drain cleaning company with approximately 300 franchises worldwide. Recognized by Entrepreneur magazine among its "Franchise 500" and Franchise Times Top 200, Mr. Rooter franchisees provide services to both residential and commercial customers. Mr. Rooter began franchising in 1974 and is part of The Dwyer Group family of companies, which also includes Rainbow International, Aire Serv, Mr. Electric, Mr. Appliance, and Glass Doctor.

Franchisor Background

Year Established:

  1970

Franchising Since:

  1974

IFA Member



CFA Member



Operating Units:

Franchised Units:271 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:271 100%  
 

Geographic Distribution:

U.S.:236 66.3% In 47 States
Canada:19 5.3% In 7 Canadian Provinces
International:101 28.4% In 9 Foreign Countries
 ______ _____  
Total:356 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. California32
2. Texas18
3. Ohio15

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$100K
Cash Investment:$40-79K
Total Investment:$58.5-154K
Average Total Investment:$106K
 

Fees:

Initial Franchise Fee:$24K/100KPop
Average Franchise Fee:$40K
On-Going Royalty:4-7%
Average Royalty:5%
Advertising Fee:2%

Average Number of Employees:

   Varies Full-time, 0 Part-time

Space Needs (in square footage):

   N/A

Preferred Sites:

   Free-standing Building, Home-based

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:Yes
Franchisee Association/Member:No
Size of Corporate Staff:25
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?Not Applicable
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:Yes
Regional Advertising:No
Local Advertising:Yes
Marketing Materials:Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Radio Ads, Television Ads
Additional Services:Grand Opening, In-house Marketing, Newsletter, Online Extranet, Press Releases
Other Marketing Support:E-Newsletter
 

On-Going Support:

Central Data Processing:Included in Fees
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Not Applicable
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Not Applicable
 

Training:

1. Waco, TX5 Days
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:3
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:1
Asian-American:3
Hispanic:9
Native American:2
Other:13
Specific Minority:Development Allowances, Equipment Financing, Financing Referrals, Loan Assistance, Initial Inventory Financing, Managerial Training

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Not Allowed
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   40
U.S.:Yes, Uncovered Areas
Canada:Yes, Selected Areas
Overseas:No
 
 
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