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Rent-A-Wreck of America
 

America's # 1 neighborhood car rental company, RENT-A-WRECK has attained the highest ratings in the franchising industry. For 5 successive years, Entrepreneur Magazine rated RENT-A-WRECK # 1 in its category for the prestigious Franchise 500 awards. The annual Success Magazine named RENT-A-WRECK 'one of the best-managed franchises in America.' Success surveyed over 2,800 franchise companies in all industries and ranked RENT-A-WRECK 4th.

Franchisor Background

Year Established:

  1968

Franchising Since:

  1973

IFA Member



Operating Units:

Franchised Units:178 100%  
Company-Owned Units:0 0%  
 ______ _____  
Total Operating Units:178 100%  
 

Geographic Distribution:

U.S.:142 79.8% In 49 States
Canada:0 0% In 0 Canadian Provinces
International:36 20.2% In 3 Foreign Countries
 ______ _____  
Total:178 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. New York34
2. California33
3. New Jersey31

Registered in Following Registration States:

   California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia

Financial Requirements

Investment:

Minimum Net Worth:$250K
Cash Investment:$40-50K
Total Investment:$100-300K
Average Total Investment:$200K
 

Fees:

Initial Franchise Fee:$15K
Average Franchise Fee:$0K
On-Going Royalty:$30/Car
Average Royalty:0%
Advertising Fee:$7/Car

Average Number of Employees:

   2 Full-time, 1 Part-time

Space Needs (in square footage):

   1,500

Preferred Sites:

   Free-standing Building, Storefront, Strip Center

Other Sites:

  

Encourage Conversions?

   No

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:Yes
Canadian Franchise Association:No
Franchisee Association/Member:Yes, Member
Size of Corporate Staff:12
Site Selection Assistance?No
Lease Negotiation Assistance?No
Financial Assistance?No
 

Marketing Support:

Co-Op Advertising:Yes
National Advertising:Yes
Regional Advertising:No
Local Advertising:No
Marketing Materials:Ad Slicks, Brochures, Catalogs, Coupons/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services:Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Not Applicable
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:At Additional Cost
Inventory Control:Not Applicable
Franchisee Newsletter:Included in Fees
Regional or National Meetings:At Additional Cost
800 Telephone Hotline:Not Applicable
 

Training:

1. Laurel, MD1 Week
 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:5
General Business Experience:5
Specific Industry Experience:2
Formal Education:3
Psychological Profile:3
Personal Interview(s):3

Minority Representation

Units Owned by Minorities:

African-American:15
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:Although we strongly support the objectives of the NMFI, we do not yet have any specific programs in place at this time.

Terms of Contract

Term of Initial Contract:5 Year(s)
Term of Renewal Period:5 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?Yes, for 0 Year(s)
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   12
U.S.:Yes, All United States
Canada:No
Overseas:No
 
 
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