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Rocky Mountain Chocolate Factory

Retail sale of packaged and bulk chocolates, brittles, truffles, sauces, cocoas, coffees, assorted hard candies and related chocolate and non-chocolate items. In-store preparation of fudges, caramel apples and dipped fruits via interactive cooking demonstrations. Complete line of gift and holiday items. Supplemental retail sale of soft drinks, ice cream, cookies and brewed coffee.

Franchisor Background

Year Established:

1981

Franchising Since:

1982

IFA Member

Operating Units:
Franchised Units:	227	96.6%
Company-Owned Units:	8	3.4%
	______	_____
Total Operating Units:	235	100%

Geographic Distribution:
U.S.:	235	92.9%	In 41 States
Canada:	17	6.7%	In 3 Canadian Provinces
International:	1	0.4%	In 0 Foreign Countries
	______	_____
Total:	253	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	36
2. Colorado	22
3. British Columbia	12

Registered in Following Registration States:

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$50K
Total Investment:	$113-213K
Average Total Investment:	$163K

Fees:
Initial Franchise Fee:	$19.5K
Average Franchise Fee:	$20K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	1%

Average Number of Employees:

2 Full-time, 4 Part-time

Space Needs (in square footage):

800-1,200

Preferred Sites:

Other Sites:

Factory Outlet

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	12
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Included in Fees
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	Included in Fees
800 Telephone Hotline:	Included in Fees

Training:
1. Durango, CO	7 Days
2. Store Site	5 Days

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	N/A
General Business Experience:	N/A
Specific Industry Experience:	N/A
Formal Education:	N/A
Psychological Profile:	N/A
Personal Interview(s):	N/A

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	5 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

12-15

U.S.:	Yes, All United States
Canada:	No
Overseas:	Yes, All Countries

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: