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Scotts Lawn Service
 

SCOTTS, the leading marketer of home lawn and garden products, has entered the lawn service business, the result ... SCOTTS LAWN SERVICE. As a franchise system, we offer very strong brand name awareness, powerful sales and marketing programs, extensive training and premium products.

Franchisor Background

Year Established:

  1997

Franchising Since:

  1997

Operating Units:

Franchised Units:84 51.2%  
Company-Owned Units:80 48.8%  
 ______ _____  
Total Operating Units:164 100%  
 

Geographic Distribution:

U.S.:164 100% In 0 States
Canada:0 0% In 0 Canadian Provinces
International:0 0% In 0 Foreign Countries
 ______ _____  
Total:164 100%  
 

North America:

States/Provinces with the largest number of operating units:
DensityUnits    
1. Ohio4
2. Georgia3

Registered in Following Registration States:

   Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, North Dakota, Oregon, South Dakota, Virginia, Washington, Wisconsin

Financial Requirements

Investment:

Minimum Net Worth:$100-500K
Cash Investment:$40-100K
Total Investment:$85.7-405.9K
Average Total Investment:$246K
 

Fees:

Initial Franchise Fee:$30-250K
Average Franchise Fee:$140K
On-Going Royalty:6-10%
Average Royalty:8%
Advertising Fee:0%

Average Number of Employees:

   2+ Full-time, 0 Part-time

Space Needs (in square footage):

   400

Preferred Sites:

   Free-standing Building, Home-based

Other Sites:

  

Encourage Conversions?

   Yes

Earnings Claims Provided?

   Yes

Listed in the SBA Registry?

   No

Support and Training

International Franchise Association:No
Canadian Franchise Association:No
Franchisee Association/Member:No
Size of Corporate Staff:25
Site Selection Assistance?Not Applicable
Lease Negotiation Assistance?No
Financial Assistance?Yes, Direct
 

Marketing Support:

Co-Op Advertising:No
National Advertising:No
Regional Advertising:No
Local Advertising:No
Marketing Materials:None Specified
Additional Services:None Specified
Other Marketing Support:None Specified
 

On-Going Support:

Central Data Processing:Not Applicable
Central Purchasing:Included in Fees
Field Operation Evaluation:Included in Fees
Field Training:Included in Fees
Initial Store Opening:Included in Fees
Inventory Control:Included in Fees
Franchisee Newsletter:Not Applicable
Regional or National Meetings:Included in Fees
800 Telephone Hotline:Included in Fees
 

Training:

 

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):
 
Financial Net Worth:4
General Business Experience:3
Specific Industry Experience:3
Formal Education:2
Psychological Profile:2
Personal Interview(s):5

Minority Representation

Units Owned by Minorities:

African-American:N/A
Asian-American:N/A
Hispanic:N/A
Native American:N/A
Other:N/A
Specific Minority:N/A

Terms of Contract

Term of Initial Contract:10 Year(s)
Term of Renewal Period:10 Year(s)
Passive Ownership:Allowed, But Discouraged
Area Development Agreements?No
Sub-Franchising Contracts?No
Franchisees Allowed to Expand Within Territory?Yes

Expansion Plans

Projected New Units Over Next 12 months:

   15
U.S.:Yes, All United States
Canada:Yes, All Canada
Overseas:No
 
 
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