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Sonic Drive-In
SONIC DRIVE-INS offer made-to-order hamburgers and other sandwiches, and feature signature items, such as extra-long cheese coneys, hand-breaded onion rings, tater tots, fountain favorites, including cherry limeades, slushes and a full ice-cream dessert menu.
Franchisor Background
Year Established: 1953Franchising Since: 1959IFA Member
Operating Units: Franchised Units: 2,850 82% Company-Owned Units: 625 18% ______ _____ Total Operating Units: 3,475 100% Geographic Distribution: U.S.: 3,555 100% In 37 States Canada: 0 0% In 0 Canadian Provinces International: 0 0% In 0 Foreign Countries ______ _____ Total: 3,555 100% North America: States/Provinces with the largest number of operating units: Density Units 1. Texas 962 2. Oklahoma 270 3. Tennessee 226
Registered in Following Registration States: California, Florida, Illinois, Oregon, Virginia, Washington, District Of Columbia Financial Requirements
Investment: Minimum Net Worth: $2MM Cash Investment: $434-545K Total Investment: $1,100-3,046K Average Total Investment: $2000K Fees: Initial Franchise Fee: $45K Average Franchise Fee: $45K On-Going Royalty: 1-5% Average Royalty: 3% Advertising Fee: 2% (National); 3 % (Local)
Average Number of Employees: 35 Full-time, 0 Part-timeSpace Needs (in square footage): 1,450Preferred Sites: Free-standing BuildingOther Sites: Encourage Conversions? YesEarnings Claims Provided? YesListed in the SBA Registry? YesSupport and Training
International Franchise Association: Yes Canadian Franchise Association: No Franchisee Association/Member: Yes, Member Size of Corporate Staff: 210 Site Selection Assistance? Yes Lease Negotiation Assistance? Yes Financial Assistance? Yes, Indirect Marketing Support: Co-Op Advertising: Yes National Advertising: Yes Regional Advertising: No Local Advertising: No Marketing Materials: None Specified Additional Services: None Specified Other Marketing Support: None Specified On-Going Support: Central Data Processing: Not Applicable Central Purchasing: Not Applicable Field Operation Evaluation: Included in Fees Field Training: Included in Fees Initial Store Opening: Included in Fees Inventory Control: Included in Fees Franchisee Newsletter: Included in Fees Regional or National Meetings: Included in Fees 800 Telephone Hotline: Included in Fees Training: 1. Oklahoma City, OK 1 Week 2. Local Market 11 Weeks
Franchisee Qualifications
Ranked from 1 (unimportant) to 5 (important): Financial Net Worth: 5 General Business Experience: 5 Specific Industry Experience: 5 Formal Education: 2 Psychological Profile: 2 Personal Interview(s): 4
Minority Representation
Units Owned by Minorities: African-American: N/A Asian-American: N/A Hispanic: N/A Native American: N/A Other: N/A Specific Minority: N/A
Terms of Contract
Term of Initial Contract: 20 Year(s) Term of Renewal Period: 10 Year(s) Passive Ownership: Not Allowed Area Development Agreements? Yes, for 0 Year(s) Sub-Franchising Contracts? No Franchisees Allowed to Expand Within Territory? Yes
Expansion Plans
Projected New Units Over Next 12 months: 40
U.S.: Yes, SW, SE, West, Midwest Canada: No Overseas: No
