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Straw Hat Pizza

STRAW HAT PIZZA is a cooperative owned by a membership made up of individual store owners. Royalty fees are very low and more than offset by purchasing, insurance and marketing advantages. Stores operate under a detailed system, yet are allowed a great deal of flexibility. Store owners participate in the operation of the parent company.

Franchisor Background

Year Established:

1959

Franchising Since:

1969

IFA Member

Operating Units:
Franchised Units:	58	100%
Company-Owned Units:	0	0%
	______	_____
Total Operating Units:	58	100%

Geographic Distribution:
U.S.:	58	100%	In 2 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	58	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. California	43
2. Nevada	2

Registered in Following Registration States:

Washington

Financial Requirements

Investment:
Minimum Net Worth:	$250K
Cash Investment:	$100-250K
Total Investment:	$150-500K
Average Total Investment:	$325K

Fees:
Initial Franchise Fee:	$25K
Average Franchise Fee:	$25K
On-Going Royalty:	5%
Average Royalty:	5%
Advertising Fee:	3%

Average Number of Employees:

3-5 Full-time, 8-15 Part-time

Space Needs (in square footage):

4,000

Preferred Sites:

Free-standing Building, Strip Center

Other Sites:

Power Center

Encourage Conversions?

Yes

Earnings Claims Provided?

Listed in the SBA Registry?

Support and Training

International Franchise Association:	Yes
Canadian Franchise Association:	No
Franchisee Association/Member:	No
Size of Corporate Staff:	6
Site Selection Assistance?	Yes
Lease Negotiation Assistance?	Yes
Financial Assistance?	Yes, Indirect

Marketing Support:
Co-Op Advertising:	Yes
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Not Applicable
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Included in Fees
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Not Applicable

Training:
1. Vallejo, CA	4 Weeks

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	4
General Business Experience:	4
Specific Industry Experience:	3
Formal Education:	3
Psychological Profile:	4
Personal Interview(s):	4

Minority Representation

Units Owned by Minorities:
African-American:	0
Asian-American:	4
Hispanic:	0
Native American:	0
Other:	27
Specific Minority:	Equipment Financing, Financing Referrals, Lease Negotiations

Terms of Contract

Term of Initial Contract:	10 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, West
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

IFA Member

Operating Units:

Geographic Distribution:

North America: