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Valpak Direct Marketing
Valpak Direct Marketing Systems, Inc. ("Valpak") is the largest cooperative direct mail envelope company in the US and is an indirect subsidiary of Atlanta-based Cox Enterprises, Inc. who was named by Advertising Age as the 5th largest media company in the U.S. Almost 200 franchises in the U.S. and Canada mail over 22 billion coupons to more than 500 million households annually.
Franchisor Background
Year Established:
1968
Franchising Since:
1988
IFA Member
CFA Member
Operating Units:
Franchised Units:
180
98.9%
Company-Owned Units:
2
1.1%
______
_____
Total Operating Units:
182
100%
Geographic Distribution:
U.S.:
174
95.6%
In 46 States
Canada:
8
4.4%
In 4 Canadian Provinces
International:
0
0%
In 0 Foreign Countries
______
_____
Total:
182
100%
North America:
States/Provinces with the largest number of operating units:
Density
Units
1. Florida
27
2. California
17
3. Virginia
13
Registered in Following Registration States:
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District Of Columbia
Financial Requirements
Investment:
Minimum Net Worth:
$150K
Cash Investment:
$75-150K
Total Investment:
$32.5-150K
Average Total Investment:
$91K
Fees:
Initial Franchise Fee:
$15-75.5K
Average Franchise Fee:
$45K
On-Going Royalty:
0%
Average Royalty:
0%
Advertising Fee:
0%
Average Number of Employees:
Varies Full-time, 0 Part-time
Space Needs (in square footage):
Preferred Sites:
Home-based
Other Sites:
Office Based, Exec. Suite
Encourage Conversions?
Yes
Earnings Claims Provided?
Yes
Listed in the SBA Registry?
No
Support and Training
International Franchise Association:
Yes
Canadian Franchise Association:
Yes
Franchisee Association/Member:
Yes, Member
Size of Corporate Staff:
100
Site Selection Assistance?
Not Applicable
Lease Negotiation Assistance?
Not Applicable
Financial Assistance?
Yes, Indirect
Marketing Support:
Co-Op Advertising:
No
National Advertising:
Yes
Regional Advertising:
No
Local Advertising:
No
Marketing Materials:
Ad Slicks, Brochures, Catalogs, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits
