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Visual Image, The

VISUAL IMAGE combines the advantages of high mark-up photography with the low overhead of home-based business. Because we do all our photography on location, you save the high cost of retail space and the confinement of retail hours! We go to pre-schools and pet shops and take portraits for busy, working parents. Because we do studio-quality portraiture, preschools love our work and invite us back season after season. Creative, fulfilling work, financial and physical rewards.

Franchisor Background

Year Established:

1984

Franchising Since:

1994

Operating Units:
Franchised Units:	17	85%
Company-Owned Units:	3	15%
	______	_____
Total Operating Units:	20	100%

Geographic Distribution:
U.S.:	20	100%	In 12 States
Canada:	0	0%	In 0 Canadian Provinces
International:	0	0%	In 0 Foreign Countries
	______	_____
Total:	20	100%

North America:
States/Provinces with the largest number of operating units:
Density	Units
1. Florida	4
2. Tennessee	4
3. North Carolina	2

Registered in Following Registration States:

Florida, Michigan

Financial Requirements

Investment:
Minimum Net Worth:	$50K
Cash Investment:	$30-40K
Total Investment:	$35-40K
Average Total Investment:	$38K

Fees:
Initial Franchise Fee:	$23.5K
Average Franchise Fee:	$24K
On-Going Royalty:	0%
Average Royalty:	0%
Advertising Fee:	0%

Average Number of Employees:

1 Full-time, 1 Part-time

Space Needs (in square footage):

Preferred Sites:

Home-based

Other Sites:

Encourage Conversions?

Not Applicable

Earnings Claims Provided?

Yes

Listed in the SBA Registry?

Support and Training

International Franchise Association:	No
Canadian Franchise Association:	No
Franchisee Association/Member:	Yes, Member
Size of Corporate Staff:	3
Site Selection Assistance?	Not Applicable
Lease Negotiation Assistance?	Not Applicable
Financial Assistance?	Yes, Direct

Marketing Support:
Co-Op Advertising:	No
National Advertising:	No
Regional Advertising:	No
Local Advertising:	No
Marketing Materials:	None Specified
Additional Services:	None Specified
Other Marketing Support:	None Specified

On-Going Support:
Central Data Processing:	Not Applicable
Central Purchasing:	Included in Fees
Field Operation Evaluation:	Included in Fees
Field Training:	Included in Fees
Initial Store Opening:	Not Applicable
Inventory Control:	Not Applicable
Franchisee Newsletter:	Included in Fees
Regional or National Meetings:	At Additional Cost
800 Telephone Hotline:	Included in Fees

Training:
1. Home Base	1 Week
2. Training Center	1 Week
3. Training Center/Your Location	I Week

Franchisee Qualifications

Ranked from 1 (unimportant) to 5 (important):

Financial Net Worth:	3
General Business Experience:	4
Specific Industry Experience:	1
Formal Education:	1
Psychological Profile:	3
Personal Interview(s):	5

Minority Representation

Units Owned by Minorities:
African-American:	N/A
Asian-American:	N/A
Hispanic:	N/A
Native American:	N/A
Other:	N/A
Specific Minority:	N/A

Terms of Contract

Term of Initial Contract:	3 Year(s)
Term of Renewal Period:	5 Year(s)
Passive Ownership:	Allowed, But Discouraged
Area Development Agreements?	No
Sub-Franchising Contracts?	No
Franchisees Allowed to Expand Within Territory?	Yes

Expansion Plans

Projected New Units Over Next 12 months:

U.S.:	Yes, All United States
Canada:	No
Overseas:	No

Franchisor Background

Year Established:

Franchising Since:

Operating Units:

Geographic Distribution:

North America: