Coverall North America, Inc
Minority Franchising Opportunities

Coverall® began in 1985 with one goal in mind, to revolutionize the commercial cleaning industry. Today, Coverall Cleaning Concepts® is one of the world's largest commercial cleaning franchise companies. The company's reputation has been nationally acknowledged by some of the most prestigious business publications. It has been listed by Inc. magazine for four consecutive years as one of the 500 fastest growing private companies in the United States, and Entrepreneur ranked Coverall as the #1 commercial cleaning franchise company in 1996. Black Enterprise magazine has also recognized Coverall as a leader in minority franchising by naming the company one of the "15 Great Franchises."

In 1998, system-wide sales for the company exceeded $150 million. Truly a global company, Coverall has 70 regional offices in the United States, along with offices in Australia, Asia -- Japan, Thailand, and Singapore -- Canada, and South America -- Chile -- with more always on the way.

Recent studies by the federal government have projected continued growth in the commercial cleaning industry This growth pattern combined with an increasing demand for higher quality commercial cleaning services helps to create a solid customer base for Coverall® franchise owners.

Coverall® is a company of owners and business people working together as a team toward one common goal -- success. The September 1998 article in Black Enterprise Magazine, cited Coverall® as a recognized leader of minority participation when it comes to franchise ownership, as demonstrated by the fact that a majority of its franchises are owned by minorities. Coverall has attained this position in part by encouraging its regional offices to become aware of and take advantage of special programs and services available to minority entrepreneurs interested in the commercial cleaning industry.

Franchisee Edwin Ross summed up Coverall's commitment to minority entrepreneurs, "It was more than just investing in a business. After speaking with friends who had already invested in Coverall franchises, I knew Coverall viewed African-Americans as key players in their system. And when I spoke with the regional office here in Cincinnati, they were extremely helpful. They worked very hard to help me secure the financial help I needed to get my business started. I always felt welcome and part of the Coverall team."

Becoming part of the Coverall team is not made complicated by a rigorous application process and unrealistic financial requirements. With an initial franchise fee as low as $5,000, an individual can become involved in an industry that has experienced unparalleled growth.

By analyzing successful business prototypes and modifying them to fit the unique needs of the commercial cleaning industry, Coverall® has developed an unrivaled model for promoting entrepreneurial success. This formula, which fosters success, is a combination of business programs and support systems that focus on meeting the needs of franchisees and customers alike. Divided into three distinct components, the programs consist of the Start-Up Phase, Operating Phase and Growth Phase.

The Start-Up Phase includes a comprehensive 10-step training program, covering virtually all aspects of the commercial cleaning business. This training program introduces franchisees to innovative cleaning techniques and the latest technology. The program also teaches them to manage a business and to follow environmental, safety and security procedures. Included in the Start-Up Phase is a beginning equipment package, an initial customer base, financing options and national membership opportunities.

The Operating Phase continues to build on the solid relationship between Coverall and its franchisees. It is during this operating period that Coverall's guidance and support really benefit franchisees. With Coverall providing customer relations, billing and collection and cash flow protection services, franchisees are able to focus their attention on the customer by providing top-quality, superior work, while avoiding many of the pitfalls that can plague independent small business owners. As an added bonus, Coverall's vast resources allow franchisees to take advantage of the cost savings obtained through volume buying.

Jesse Rodriguez, a San Diego, California franchisee, appreciates firsthand how Coverall's business programs help. "With the guidance of Coverall's management team, we were able to really get things moving. Coverall® has proven that there is no limit to one's own personal success. The business is doing very well. Coverall® has given me all the tools I need to train my employees to be effective providers of commercial cleaning services. My staff and I work as a team, and we all benefit."

Once a Coverall franchise is up and running, the growth potential is virtually limitless. Franchisees can again utilize the strength and reputation of Coverall to grow their business. It is during the Growth Phase of the Coverall program that franchisees are provided with options and information to foster their company's growth. National marketing support is available to enhance and augment local initiatives. Also provided are regular and on-going, advanced and specialized training for unique services and niche markets such as facilities in the health care and biotech industries.

Coverall's commitment to supporting franchise owners is evidenced by the keen insight and experience of Phil Kubec, President and CEO of Coverall. "Over 13 years ago, I became the first master franchise owner in the Coverall system, so I understand the fear, frustration and excitement you may feel about becoming a business owner. I suggest you discuss your various options with your family, friends and business advisors. Consider the commercial cleaning industry: Is it a fad? Can it maintain steady growth? Will it stay technically state-of-the-art? Does the company have a good reputation, integrity and long-term direction? I saw these qualities in Coverall in 1986, and they are still the qualities that can make Coverall a sound investment in virtually any economic situation.

"Today, Coverall's team is moving ahead with accelerated growth and outstanding potential, because it is the best in the industry. The dynamic combination of our successful franchise owners and an experienced supporting staff has positioned Coverall to dominate the commercial cleaning industry. Coverall's proven system will help you be in business for yourself, not by yourself. Coverall North America, Inc., a worldwide leader in the commercial cleaning industry, will be your partner."

To receive a Coverall® Franchise Application Kit without obligation, and to learn more about the unique opportunities available to minority franchisees, call 1-800-537-3371, or visit Coverall on the World Wide Web at www.coverall.com.