Allied Domecq

ADQSR Brands

Each ADQSR brand has a long history of success:

· Baskin-Robbins
Launched in 1945 by Burt Baskin and Irv Robbins, Baskin-Robbins blazed a new trail in the ice-cream market by offering consumers an unprecedented variety of flavors. Today, Baskin-Robbins is the world's largest ice cream franchise, serving more than 10 million people per week around the world.

· Dunkin' Donuts
Dunkin' Donuts got its start after founder William Rosenberg began delivering meals and snacks to hungry factory workers near Boston. In 1950, Rosenberg launched his first donut shop, and his company grew steadily. Today, Dunkin' Donuts is the world's largest coffee and baked-goods chain, selling more than 6.3 million donuts and 2.2 million cups of coffee worldwide every day in 5,000 stores.

· Togo's
Togo's emerged in 1971 on the West Coast when founder Mike Cobler bought a sandwich shop in San Jose, California, and soon won raves for selling fresh, high-quality food in generous portions. With more than 200 shops, the chain now serves 60,000 meals every day and has begun to open stores in Boston, New York and Chicago.

A Unique Franchising Experience

· Complementary Daypart Branding
Dunkin' Donuts, Baskin-Robbins and Togo's offer millions of customers sweet and savory eating experiences all day. Many stop by Dunkin' Donuts-the world's largest coffee and baked-goods chain on their way to work. At lunchtime, they gather at Togo's for fresh sandwiches. And when craving an afternoon or evening treat, they visit Baskin-Robbins to select from a variety of world-famous ice cream flavors. ADQSR calls this strategy complementary daypart branding.

With complementary daypart branding, trombos attract consumers and achieve sales throughout the day. The three brands offer a wide variety of outstanding and appealing food sure to satisfy all kinds of appetites at any time of the day. ADQSR's complementary daypart branding strategy also offers franchisees the opportunity to leverage their investment in real estate, equipment and labor.

· Field and Corporate Support
Not only does ADQSR offer franchisees great franchise opportunities through the complementary daypart strategy, but also through the unique level of support given to each franchisee. In both the field and on the corporate level, ADQSR offers franchisees access to a wide range of experts, including business and operations professionals, development specialists, marketing specialists and training consultants. ADQSR has proven expertise in providing practical and personalized solutions for franchisees and their businesses and in providing a franchisee with the information and tools needed to help keep a business growing. ADQSR gives franchisees support and guidance that stands out in the QSR industry.

ADQSR Facts

· 96% of ADQSR units are owned and operated by franchisees

· ADQSR is currently seeking qualified, motivated franchisee candidates

· Over 10,000 locations worldwide

· The three brands have a combined total of over 130 years experience in operating and franchising quick service restaurants

Dunkin' Donuts Incorporated, Baskin-Robbins USA, Co. and Togo's Eateries, Inc. operate as Allied Domecq Quick Service Restaurants (ADQSR), an unincorporated division of Allied Domecq PLC, a London-based international purveyor of many of the world's finest brand names in foods and spirits. The U.S. Headquarters for ADQSR is located in Randolph, Massachusetts.

To learn more about franchising opportunities with ADQSR, call 800.777.9983 or visit our web site at www.dunkin-baskin-togos.com.