Midas

  • Midas International Corporation
  • MDS
1300 Arlington Heights Rd.
Itasca, IL 60143
  • (800) 365-0007 / (630) 438-3000
  • (630) 438-3700 (Fax)

Put your trust in the Midas touch. Midas is proud to be one of North America's original franchise opportunities — and one of its best. Consider the opportunity: A world famous brand and one of the most recognized names in auto repair and maintenance. To many consumers in North America, you are a trusted household name the day you open your doors for business. The Midas brand name is an important competitive advantage for you as you establish your business. As a Midas franchisee, you can experience the best of both worlds: the support of an experienced franchise organization combined with satisfaction of operating your very own auto service business.

Franchisor Background

Year Established: 1956

Franchising Since: 1956

Operating Units

Franchised Units 2,222 95.5%
Company-Owned Units 104 4.5%
Total Operating Units 2,326 100%

Geographic Distribution

USA 1,326 58.8% In 50 States
Canada 154 6.8% In 9 Provinces
International 774 34.3% In 19 Foreign Countries
Total 2,254 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

(no data available)

Registered in the following Registration States

California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member Yes
Franchisee Association? Yes, is a member
Size of Corporate Staff 197
Site Selection
Assistance
Yes
Lease Negotiation Assistance Yes
Financial Assistance Yes, Indirect

Marketing Support

Co-Op Advertising No
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Press Releases, Sales Strategies

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Yes, at additional cost
Inventory Control Yes, at additional cost
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included

Training

Self Study 1-2 Weeks
Itasca, IL 2 Weeks
In-Shop Assignment 1-2 Weeks
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Financial Requirements

Investment

Minimum Net Worth $250-300K
Cash Investment $75-100K
Total Investment $126.5-390K
Average Total Investment $258K

Fees

Initial Franchise Fee $30K
Average Franchise Fee $30K
On-Going Royalty 10%
Average Royalty 10%
Advertising Fee Included

Site Information and Requirements

Average Number of Full-Time Employees 6
Average Number of Part-Time Employees 4
Space Needs (in square feet) 3,500-5,500
Preferred Site Types Free Standing Building
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 4
Specific Industry Experience 3
Formal Education 2
Psychological Profile 1
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 20
Term of Renewal Period 20
Passive Ownership? Not Allowed
Area Development
Agreements?
No
Sub-Franchisor
Contracts?
No
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 40
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, Select Countries
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Request Information for Midas

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