Learning Express

  • Learning Express, Inc.
29 Buena Vista St.
Devens, MA 1434
  • (800) 436-8697 / (978) 889-1000
  • (978) 889-1010 (Fax)

Largest franchisor of specialty toy stores in the United states, currently operating in 26 states. Average sales significantly out-performs independent operators. Comprehensive training and turn-key services by franchisor.

Franchisor Background

Year Established: 1987

Franchising Since: 1989

Operating Units

Franchised Units 160 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 160 100%

Geographic Distribution

USA 160 100.0% In 26 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 160 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Texas 14
New Jersey 13
Florida 12

Registered in the following Registration States

California, Florida, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 25
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising No
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Catalogs, Direct Mailers, Emails
Additional Services: In-House Marketing
Other Marketing Support Postcards, other as needed

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


On-Site 4 Weeks
Home Office 8 Days
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Financial Requirements


Minimum Net Worth $300K
Cash Investment $100-150K
Total Investment $200-345K
Average Total Investment $272K


Initial Franchise Fee $35K
Average Franchise Fee $35K
On-Going Royalty 5%
Average Royalty 5%
Advertising Fee NR

Site Information and Requirements

Average Number of Full-Time Employees 2
Average Number of Part-Time Employees 8-10
Space Needs (in square feet) 2,500-3,000
Preferred Site Types Free Standing Building, Regional Mall
Other Site Types Allowed Lifestyle Centers, Grocery Centers, Town Centers
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 4
General Business Experience 3
Specific Industry Experience 2
Formal Education 3
Psychological Profile 1
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 20
USA Yes, All United States
Canada No
Overseas No
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Request Information for Learning Express

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