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Once Upon A Child
- Winmark Corporation
- WINA
Minneapolis, MN 55441
- (800) 592-8049 / (763) 520-8500
- (763) 520-8501 (Fax)
- Ms. Kathy Winslow
- [email protected]
ONCE UPON A CHILD stores sell and buy used and new children's clothing, toys, furniture, equipment and accessories. Customers have the opportunity to sell their used children's wear to a ONCE UPON A CHILD store when outgrown and to purchase quality used items at prices lower than new merchandise.
Franchisor Background
Year Established: 1984
Franchising Since: 1993
Operating Units
| Franchised Units | 245 | 100.0% |
|---|---|---|
| Company-Owned Units | 0 | 0.0% |
| Total Operating Units | 245 | 100% |
Geographic Distribution
| USA | 211 | 89.8% | In 37 States |
|---|---|---|---|
| Canada | 24 | 10.2% | In 5 Provinces |
| International | 0 | 0.0% | In 0 Foreign Countries |
| Total | 235 | 100% |
Multi-Unit Operators
| Multi-Unit Operators | N/A |
|---|---|
| Franchises Owned by Multi-Unit Operators | N/A |
North American Unit Density
| Density | Units |
|---|---|
| Ohio | 32 |
| Ontario | 18 |
| Indiana | 16 |
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
Back to TopSupport and Training
General Information
| IFA Member | Yes |
|---|---|
| CFA Member | Yes |
| Franchisee Association? | No |
| Size of Corporate Staff | 97 |
| Site Selection Assistance |
Yes |
| Lease Negotiation Assistance | Yes |
| Financial Assistance | No |
Marketing Support
| Co-Op Advertising | No |
|---|---|
| National Advertising | No |
| Regional Advertising | No |
| Local Advertising | No |
| Marketing Materials | Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show Exhibits, Videos |
Ongoing Support
| Central Data Processing | N/A |
|---|---|
| Central Purchasing | N/A |
| Field Operation Evaluation | Included |
| Field Training | Included |
| Initial Store Opening | Included |
| Inventory Control | Included |
| Franchisee Newsletter | Included |
| Regional or National Meetings | Included |
| 800 Telephone Hotline | Included |
Training
| Minneapolis, MN | 4 Days |
| Minneapolis, MN | 5 Days |
Financial Requirements
Investment
| Minimum Net Worth | $200K |
|---|---|
| Cash Investment | $51-79.2K |
| Total Investment | $204-310K |
| Average Total Investment | $257K |
Fees
| Initial Franchise Fee | $20K |
|---|---|
| Average Franchise Fee | $20K |
| On-Going Royalty | 5% |
| Average Royalty | 5% |
| Advertising Fee | N/A |
Site Information and Requirements
| Average Number of Full-Time Employees | 3 |
|---|---|
| Average Number of Part-Time Employees | 2 |
| Space Needs (in square feet) | 2,500-3,000 |
| Preferred Site Types | Strip Center |
| Encourages Conversions | No |
| Item 19 (Earnings Claim) Provided? | Yes |
| Listed in the SBA Registry? | No |
Franchisee Qualifications
| Financial Net Worth | 5 |
|---|---|
| General Business Experience | 4 |
| Specific Industry Experience | 2 |
| Formal Education | 2 |
| Psychological Profile | 1 |
| Personal Interviews | 4 |
Terms of Contract
| Term of Initial Contract | 10 |
|---|---|
| Term of Renewal Period | 10 |
| Passive Ownership? | Allowed |
| Area Development Agreements? |
No |
| Sub-Franchisor Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? | No |
Expansion Plans
| Projected New Units Over Next 12 Months | 15 |
|---|---|
| USA | Yes, All United States |
| Canada | Yes, All Canada |
| Overseas | No |
