Rhea Lana's

  • Rhea Lana's Franchise Systems, Inc.
1055 Sunflower Dr., # 104, P.O. Box 10222
Conway , AR 72034
  • (501) 336-4492
  • (501) 329-2071 (Fax)

Our desire is to add value to the lives of families by providing Upscale Children's Consignment Events in a highly-organized, friendly environment. Each franchise holds two consignment sale events each year featuring HIGH QUALITY children's clothes, toys, baby equipment, maternity clothes, and much much more!

Franchisor Background

Year Established: 1997

Franchising Since: 2008

Operating Units

Franchised Units 74 96.1%
Company-Owned Units 3 3.9%
Total Operating Units 77 100%

Geographic Distribution

USA 77 100.0% In 24 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 77 100%

Multi-Unit Operators

Multi-Unit Operators 7
Franchises Owned by Multi-Unit Operators 15

North American Unit Density

Density Units
Texas 12
Arkansas 11
Florida 7

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Michigan, Washington

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 6
Site Selection
Lease Negotiation Assistance No
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Television Ads, Videos
Additional Services: In-House Marketing, Marketing Research, Newsletter, Press Releases
Other Marketing Support Design Team that provides support for print and digital media.

Ongoing Support

Central Data Processing Included
Central Purchasing N/A
Field Operation Evaluation N/A
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline N/A


Rhea Lana's of Conway, Arkansas 5 Days
Rhea Lana's of Greater Little Rock, Arkansas 5 Days
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Financial Requirements


Minimum Net Worth N/A
Cash Investment N/A
Total Investment $16.1-33.1K
Average Total Investment $25K


Initial Franchise Fee $8-10.5K
Average Franchise Fee $9K
On-Going Royalty 1-3%
Average Royalty 2%
Advertising Fee $2-4.5K

Site Information and Requirements

Average Number of Full-Time Employees 0
Average Number of Part-Time Employees 0
Space Needs (in square feet) None
Preferred Site Types Home-Based
Other Site Types Allowed Storefront facility would be required twice a year for your events.
Encourages Conversions N/A
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 3
General Business Experience 2
Specific Industry Experience 1
Formal Education 3
Psychological Profile 5
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 5
Term of Renewal Period 5
Passive Ownership? Allowed, but discouraged
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 14
USA Yes, All United States
Canada Yes, All Provinces
Overseas No
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Request Information for Rhea Lana's

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