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Each franchised Athena Learning Center offers the Athena Advantage package of powerful solutions to help all students meet high standards and prepare them for college and the 21st century workplace. Through our research-based assessments, our passionate and dedicated educational experts develop an understanding of each child's specific needs and work with them on current challenges to improve confidence and progress faster. Athena is a bright new face in the after school learning center market co-founded by two experienced entrepreneurs that have spent their careers in the franchise and education industries. The business model has been well thought out for today's economic conditions, and also designed for the single-unit operator as well as the multi-unit operator. The programs offered in the center are directly aligned with Common Core State Standards (CCSS), which will give you the competitive edge in the marketplace.
| Year | Franchised | Change | Company-Owned | Change | Total | Change |
|---|---|---|---|---|---|---|
| 2012 | 0 | -- | 0 | -- | 0 | -- |
| 2011 | 0 | -- | 0 | -- | 0 | -- |
| 2010 | 0 | -- | 0 | -- | 0 | -- |
Investment Required
The initial fee to purchase an Athena Learning Center franchise is $25,000. Athena Learning Centers provides the following range of investments required to open your initial franchise. The range assumes that all items are paid for in cash. To the extent that you choose to finance any of these expense items, your front-end investment could be substantially reduced.
| Item | Established Low Range | Established High Range |
|---|---|---|
| Franchise Fee | $25,000 | $25,000 |
| Expenses while Training | $2,500 | $3,500 |
| Center Curriculum Starter Package | $11,900 | $11,900 |
| Architect Design | $0 | $3,000 |
| Leasehold Improvements | $2,500 | $25,000 |
| Security Deposit | $0 | $4,000 |
| Rent | $1,000 | $4,000 |
| Signage | $3,500 | $8,556 |
| Furniture | $8,500 | $15,283 |
| Computers, Office Equipment, Supplies | $3,000 | $5,000 |
| Business License and Permits | $100 | $1,500 |
| Professional Fees | $1,000 | $3,000 |
| Grand Opening Advertising | $1,000 | $5,000 |
| Insurance | $1,000 | $3,000 |
| Business Phone Line and Answering System | $200 | $500 |
| Fingerprinting, Criminal Background Check (per employee) | $18 | $60 |
| Additional Funds (3 months) | 6,000 | $28,000 |
| Total Initial Investment | $66,718 | $146,299 |
Ongoing Expenses
Franchisees are required to pay ongoing royalty fees equal to the greater of 7% of gross revenue, or the minimum royalty of $250 per month. Other ongoing expenses include a national/regional advertising fee equal to 2% of gross revenue and local advertising of at least $1,500 per month.
What You Get: Training and Support
New franchisees will be enrolled in a five-day initial training program to take place at company headquarters in Princeton, NJ. The program will cover the Athena philosophy, Common Core modules, marketing and advertising, and management and administration. Athena Learning Centers will continue to provide ongoing assistance via email, phone, video conference, or on-site, as well as offer additional training courses when deemed appropriate.
Territory
Athena Learning Centers grants exclusive territories.
Note: The tables and information regarding the number of operating units, investment required, ongoing expenses, training and territory grants were taken from the company's 2013 FDD.
