Kinderdance International

  • Kinderdance International, Inc.
5238 Valleypointe Pkwy., # 6
Roanoke, VA 24019
  • (800) 554-2334 / (540) 904-2595
  • (321) 984-4490 (Fax)

KINDERDANCE is the original Developmental Dance, Motor Skills, Gymnastics, Music and Fitness Program, blended with academics, specifically designed for boys and girls age 2 to 12. KINDERDANCE franchisees are trained to teach 5 developmentally unique "Education Through Dance and Motor Development" programs: KINDERDANCE, KINDERGYM, KINDERTOTS), KINDERCOMBO, as well as KINDERMOTION, which are designed for boys and girls ages 2-12. Children learn the basics of ballet, tap, gymnastics, motor development and creative dance, as well as learning numbers, colors, shapes and songs. No studio or dance experience required. Franchisees teach at child care centers and other viable locations.

Franchisor Background

Year Established: 1979

Franchising Since: 1985

Operating Units

Franchised Units 127 98.4%
Company-Owned Units 2 1.6%
Total Operating Units 129 100%

Geographic Distribution

USA 106 79.1% In 30 States
Canada 4 3.0% In 2 Provinces
International 24 17.9% In 11 Foreign Countries
Total 134 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Texas 18
Florida 7
California 5

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Oregon, Rhode Island, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? Yes, is a member
Size of Corporate Staff 8
Site Selection
Lease Negotiation Assistance N/A
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes
Marketing Materials Ad Slicks, Brochures, Catalogs, Coupons/Rebates, Direct Mailers, Emails, Promotional Items, Site Signs, Trade Show Exhibits, Videos
Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies
Other Marketing Support Power Point Presentation, Annual Conference, Advis

Ongoing Support

Central Data Processing Included
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Melbourne, FL and On-Site 6 Days Plus Onsite
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Financial Requirements


Minimum Net Worth N/A
Cash Investment $12-40K
Total Investment $18-46.1K
Average Total Investment $32K


Initial Franchise Fee $15-40K
Average Franchise Fee $28K
On-Going Royalty 6-12% or $100-500/mo. min. (Varies)
Average Royalty 9%
Advertising Fee 3%

Site Information and Requirements

Average Number of Full-Time Employees 2
Average Number of Part-Time Employees 1-2+
Space Needs (in square feet) None
Preferred Site Types Home-Based
Other Site Types Allowed Child Care Centers, Schools, Rec. Centers, Fitness
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? No
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Franchisee Qualifications

Financial Net Worth 2
General Business Experience 2
Specific Industry Experience 1
Formal Education 2
Psychological Profile 2
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 5
Term of Renewal Period 5
Passive Ownership? Not Allowed
Area Development
Yes, for 10 years
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 21
Canada Yes, All Canada
Overseas Yes, China and Puerto Rico
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Request Information for Kinderdance International

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