John Casablancas Modeling & Career Centers

  • Image Marketing Enterprises, LLC
648 Trade Center Blvd.
Chesterfield, MO 63005
  • (970) 590-9310

Our franchised schools and in-house modeling agencies provide cutting-edge professional modeling, personal image development and TV/Film acting programs and workshops. Created by John Casablancas, founder of Elite Model Management.

Franchisor Background

Year Established: 1979

Franchising Since: 1979

Operating Units

Franchised Units 27 100.0%
Company-Owned Units 0 0.0%
Total Operating Units 27 100%

Geographic Distribution

USA 27 84.4% In 26 States
Canada 1 3.1% In 1 Provinces
International 4 12.5% In 1 Foreign Countries
Total 32 100%

Multi-Unit Operators

Multi-Unit Operators N/A
Franchises Owned by Multi-Unit Operators N/A

North American Unit Density

Density Units
Florida 4

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, Rhode Island, Virginia, Washington, Wisconsin

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 8
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance No

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising No
Marketing Materials Brochures, Promotional Items
Additional Services: Grand Opening, In-House Marketing, Sales Strategies
Other Marketing Support National Advertising Board, Prospective Student's Inquiries Distribution Via In-House Fulfillment, John Casablancas National Website, John Casablancas Testimonials Website, Brochures, Postcards & Posters, Launch Promotions Franchise Meetings, Proven Lead Development System, Comprehensive digital Media Strategy (Facebook, Twitter, Google Analytics, Google Ad Words, SEO, UEO), Use of Proprietary Lead Management System and Student Administration System

Ongoing Support

Central Data Processing N/A
Central Purchasing N/A
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control N/A
Franchisee Newsletter Included
Regional or National Meetings Yes, at additional cost
800 Telephone Hotline N/A


Chesterfield, MO or another location 2-3 Weeks
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Financial Requirements


Minimum Net Worth N/A
Cash Investment $136.8-341.4K
Total Investment $136.8-341.4K
Average Total Investment $239K


Initial Franchise Fee $50K
Average Franchise Fee $50K
On-Going Royalty 7%
Average Royalty 7%
Advertising Fee 3%

Site Information and Requirements

Average Number of Full-Time Employees 4
Average Number of Part-Time Employees 6-8
Space Needs (in square feet) 1,800-3,500
Preferred Site Types N/A
Other Site Types Allowed Professional Office Space
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? No
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 5
General Business Experience 5
Specific Industry Experience 4
Formal Education 4
Psychological Profile 5
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 10
Term of Renewal Period 10
Passive Ownership? Allowed
Area Development
Yes, for 0 years
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 2
USA Yes, All United States
Canada Yes, All Canada
Overseas Yes, Far East, Europe, Latin America
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Request Information for John Casablancas Modeling & Career Centers

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