Tropical Smoothie Cafe

  • Tropical Smoothie Cafe, LLC
1117 Perimeter Center W., # W200
Atlanta, GA 30338
  • (888) 292-2522 / (770) 821-1900
  • (770) 821-1895 (Fax)

Tropical Smoothie Cafe's business model is unique, as we offer both real fruit smoothies and a variety of fresh, flavorful food. We are two franchises in one! Our initial store development costs are lower because we do not utilize deep fryers, grills, or hooding systems (healthier too!) and our balanced business model with both food and smoothie sales allow us to drive higher gross sales and service all day-parts: breakfast, lunch, dinner, snack times, and dessert. In fact, for full year 2016, the top 50% of our Cafes had average gross sales over $846,431*! Get the franchisee solutions, strength, and support you need at Tropical Smoothie Cafe.
*Based on Calendar year 2016, 88 of 412 or 21.3% of the Cafes gained or surpassed this sales level. Your results may differ. There is no assurance you will do as well. Offer made by prospectus only.

Franchisor Background

Year Established: 1997

Franchising Since: 1998

Operating Units

Franchised Units 577 99.8%
Company-Owned Units 1 0.2%
Total Operating Units 578 100%

Geographic Distribution

USA 578 100.0% In 51 States
Canada 0 0.0% In 0 Provinces
International 0 0.0% In 0 Foreign Countries
Total 578 100%

Multi-Unit Operators

Multi-Unit Operators 94
Franchises Owned by Multi-Unit Operators 307

North American Unit Density

Density Units
Florida 138
Virginia 90
Michigan 50

Registered in the following Registration States

California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia

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Support and Training

General Information

IFA Member Yes
CFA Member No
Franchisee Association? No
Size of Corporate Staff 60
Site Selection
Lease Negotiation Assistance Yes
Financial Assistance Yes, Direct

Marketing Support

Co-Op Advertising Yes
National Advertising Yes
Regional Advertising Yes
Local Advertising Yes

Ongoing Support

Central Data Processing Included
Central Purchasing Included
Field Operation Evaluation Included
Field Training Included
Initial Store Opening Included
Inventory Control Included
Franchisee Newsletter Included
Regional or National Meetings Included
800 Telephone Hotline Included


Corporate Office 1 Week
Store Opening 1 Week
Local Stores 2 Weeks
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Financial Requirements


Minimum Net Worth $350K
Cash Investment $125K
Total Investment $222.7-525.4K
Average Total Investment $339K


Initial Franchise Fee $12.5-25K
Average Franchise Fee $19K
On-Going Royalty 6%
Average Royalty N/A
Advertising Fee 2%

Site Information and Requirements

Average Number of Full-Time Employees 1
Average Number of Part-Time Employees 15
Space Needs (in square feet) 1,200 - 1,600
Preferred Site Types Free Standing Building, Strip Center, Regional Mall
Other Site Types Allowed Free-Standing w/ Drive Thru, End Cap w/ Drive-Thru
Encourages Conversions Yes
Item 19 (Earnings Claim) Provided? Yes
Listed in the SBA Registry? Yes
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Franchisee Qualifications

Financial Net Worth 3
General Business Experience 5
Specific Industry Experience 4
Formal Education 2
Psychological Profile 1
Personal Interviews 5
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Terms of Contract

Term of Initial Contract 15
Term of Renewal Period 10
Passive Ownership? Not Allowed
Area Development
Franchisees Allowed to Expand Within Territory? Yes
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Expansion Plans

Projected New Units Over Next 12 Months 100
USA Yes, All United States
Canada No
Overseas No
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Request Information for Tropical Smoothie Cafe

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