Burger King Corporation
- Burger King Corporation
- DEO
5505 Blue Lagoon Dr.
Miami, FL 33126
-
(866) 546-4252
/
(305) 378-7579
- (305) 378-7721 (Fax)
The BURGER KING system operates more than 12,000 restaurants in all 50 states and in 73 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. to the S&P; MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
Franchisor Background
Year Established: 1954
Franchising Since: 1961
Operating Units
| Franchised Units |
10,144 |
90.4% |
| Company-Owned Units |
1,079 |
9.6% |
| Total Operating Units |
11,223 |
100% |
Geographic Distribution
| USA |
7,250 |
60.0% |
In 50 States
|
| Canada |
295 |
2.4% |
In 10 Provinces
|
| International |
4,533 |
37.5% |
In 73 Foreign Countries
|
| Total |
12,078 |
100% |
|
Multi-Unit Operators
| Multi-Unit Operators |
N/A |
| Franchises Owned by Multi-Unit Operators |
N/A |
North American Unit Density
Registered in the following Registration States
California, Florida, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, Wisconsin, District of Columbia, Alberta
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Support and Training
General Information
| IFA Member |
Yes |
| CFA Member |
No |
| Franchisee Association? |
Yes, is a member |
| Size of Corporate Staff |
928 |
Site Selection
Assistance |
Yes |
| Lease Negotiation Assistance |
Yes |
| Financial Assistance |
No |
Marketing Support
| Co-Op Advertising |
No |
| National Advertising |
Yes |
| Regional Advertising |
No |
| Local Advertising |
No |
Ongoing Support
| Central Data Processing |
N/A |
| Central Purchasing |
N/A |
| Field Operation Evaluation |
Included |
| Field Training |
Included |
| Initial Store Opening |
Included |
| Inventory Control |
Included |
| Franchisee Newsletter |
N/A |
| Regional or National Meetings |
Included |
| 800 Telephone Hotline |
N/A |
Training
| Restaurant |
440 Hours |
| Classroom |
240 Hours |
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Financial Requirements
Investment
| Minimum Net Worth |
$1.5MM (available to invest in 1 restaurant) |
| Cash Investment |
Varies |
| Total Investment |
$294K-2.8M |
| Average Total Investment |
$1.5MM |
Fees
| Initial Franchise Fee |
$50K |
| Average Franchise Fee |
$50K |
| On-Going Royalty |
4.50% |
| Average Royalty |
4% |
| Advertising Fee |
4% |
Site Information and Requirements
| Average Number of Full-Time Employees |
15 |
| Average Number of Part-Time Employees |
35 |
| Space Needs (in square feet) |
3,600
|
| Preferred Site Types |
Free Standing Building, Storefront, Regional Mall
|
| Encourages Conversions |
Yes |
| Item 19 (Earnings Claim) Provided? |
No |
| Listed in the SBA Registry? |
No |
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Franchisee Qualifications
| Financial Net Worth |
N/A |
| General Business Experience |
N/A |
| Specific Industry Experience |
N/A |
| Formal Education |
N/A |
| Psychological Profile |
N/A |
| Personal Interviews |
N/A |
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Terms of Contract
| Term of Initial Contract |
20 |
| Term of Renewal Period |
20 |
| Passive Ownership? |
Allowed, but discouraged |
Area Development
Agreements? |
No
|
Sub-Franchisor
Contracts? |
No |
| Franchisees Allowed to Expand Within Territory? |
Yes |
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Expansion Plans
| Projected New Units Over Next 12 Months |
N/A |
| USA |
Yes, All United States |
| Canada |
Yes, All Canada |
| Overseas |
Yes, All Countries |
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